Advertise In Vegas

Lessons A Las Vegas Business Can Learn From World's Biggest Advertiser

May 12, 2023 3:27:56 PM / by Larry Julius

There are 69,498  small businesses in the Las Vegas-Henderson-Paradise, NV Metro Area, according to the U.S. Census Bureau. Almost every one of these businesses is competing for a portion of the $45.1 billion of local retail spending expected to occur in 2023.*

To capture the largest share of this giant pool of consumer cash, Las Vegas small business owners will need to consider advertising.

"Think you have a great product?" asks the U.S. Small Business Administration. "Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your sales., and you know what that means: more revenue and more success for your company."

One of the best ways to advertise in Las Vegas may be on local radio, a fact not lost on the world's largest advertiser, Proctor & Gamble. Last year, P&G upped spending on the radio by 43% to $235 million, according to Vivvix (formerly Kantar Media), led by a big jump in local radio.

Read More

0 Comments Click here to read/write comments

Topics reach, radio advertising, las vegas radio stations, best way to advertise in las vegas, effective radio advertising, radio commercials, best way to advertise, reach and frequency, advertise on radio, advertising reach, radio listening, advertising on radio, car radio, las vegas radio, am/fm radio

What Marketers Need To Know About Advertising on Las Vegas Radio

Apr 22, 2023 11:42:33 AM / by Larry Julius

According to Nielsen, 1,475,493 adults tune in to their favorite Las Vegas radio stations every week. This is significantly more consumers than are reached by all other advertising-supported media, including local TV, local cable, streaming video, social media, online audio, and local newspapers.

Las Vegas radio's unchallenged reach is why many local business owners depend on the medium to capture the largest possible share of the $45.1 billion dollars consumers are expected to spend at retail this year.

Other local small business owners, however, may be surprised to learn that by most marketing metrics, radio remains the best way to advertise in Las Vegas.

Here are four more facts about AM/FM radio that may surprise many local marketers.

Read More

0 Comments Click here to read/write comments

Topics television advertising, radio advertising, best way to advertise in las vegas, effective radio advertising, in-car listening, best way to advertise, television, in-car audio, how to advertise, local television, am/fm radio

Advertising In Las Vegas: Radio Ratings Exceed TV For First Time

Mar 20, 2023 5:05:08 PM / by Larry Julius

Every week, according to Nielsen, Las Vegas radio reaches 1,475,493 adults. This is more consumers than use any other medium, including local TV, local cable, streaming video, social media, online audio, and newspapers.

Reach, though, is only one component used to calculate ratings.  The other metric that contributes to the rating formula is the time spent using each medium. So, although for the past 10 years, AM/FM radio's reach has been significantly higher than the reach of local TV, consumers spent considerably more time watching TV. As a result of the math, TV has enjoyed higher ratings than radio.

For the first time, however, AM/FM radio ratings have exceeded local TV ratings by three percent among the key advertising demographic of 18-49-year-olds, according to Nielsen's Total Audience Data for the third quarter of 2023.

In the Las Vegas area, there are 986,507 18-49-year-olds, the majority of whom are millennials, a generation that now accounts for nearly one-third of all retail spending.

Read More

0 Comments Click here to read/write comments

Topics television advertising, radio advertising, millennials, las vegas tv advertising, best way to advertise in las vegas, effective radio advertising, best way to advertise, millennial parents, television, streaming TV, local television, am/fm radio

Valentine's Spending In Las Vegas Expected To Grow 8.4% in 2023

Jan 26, 2023 1:32:36 PM / by Larry Julius

Las Vegas business owners should brace for a sweet Valentine's Day in 2023.

Based on per capita spending forecasts from the National Retail Federation (NRF), Las Vegas area consumers are expected to spend $181.6 million on their Valentines this year, 8.4% more than they did in 2022.

Overall, says the NRF, 52% of consumers plan to celebrate Valentine's day this year. On average, each celebrant will spend $192.80 on holiday gifts and outings. This is $17 more than last year.  Here is the most interesting part, though.

"While spending on significant others and family members is in line with last year, many consumers are looking to show appreciation for the other meaningful relationships in their lives," says the NRF. "Of the $17 increase in per-person spending, $14 comes from gifts for pets, friends, and co-workers, along with classmates or teachers."

Read More

0 Comments Click here to read/write comments

Topics reach, return on investment, roi, radio advertising, effective radio advertising, retail, reach and frequency, Valentine's Day, retail sales, retail stores, retailer, advertising reach, retail spending, advertising return on investment, advertising roi

Advertise In Las Vegas: Top 5 Articles Of 2022

Dec 13, 2022 4:13:54 PM / by Larry Julius

For Las Vegas area consumers, the past twelve months have been, to say the least, frenzied.  The year has been plagued with inflation, recession fears, coronavirus, mid-term elections, and geo-political drama. It seems, however, that these coinciding crises have not tempered consumer spending as local shoppers are on track to spend a record $34 billion at retail. 
 
What has changed during 2022, however, is how adults in the Las Vegas area consume media and how local business owners are marketing their goods and services to these shoppers.
 
To research the changing consumer and media landscape in Las Vegas, many local business owners have found the articles posted at www.AdvertiseInLas Vegas.com helpful.  Below are the five most-read articles from that site during 2022:
Read More

0 Comments Click here to read/write comments

Topics radio advertising, advertise in las vegas, advertising in vegas, advertising in las vegas, effective radio advertising, online advertising, internet advertising, digital advertising, best way to advertise, advertising options, how to advertise, internet, 2022

Las Vegas Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 4:33:34 PM / by Larry Julius

Local business owners have been advertising on Las Vegas radio since KGIX first signed-on in 1930.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 1.5 million adults listen to a Las Vegas radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

Read More

0 Comments Click here to read/write comments

Topics reach, radio advertising, pandora, spotify, effective radio advertising, sirius/xm, reach and frequency, streaming audio, advertise on radio, advertising reach, streaming media, advertising options, apple, amazon

Advertise In Las Vegas: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 10:57:13 AM / by Larry Julius

Despite an abundance of media options, Las Vegas radio reaches the most consumers every week. 

According to Nielsen, every week 1.5 million adults tune in to their favorite Las Vegas stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Las Vegas radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 26.3% of all consumers who listen to a Las Vegas radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 3.8% of a station's total audience is listening on a device other than a traditional receiver.

Read More

0 Comments Click here to read/write comments

Topics radio advertising, effective radio advertising, online advertising, internet advertising, digital advertising, streaming audio, streaming media, online radio, online radio listening

Advertise In Las Vegas: Retail Spending To Top $34 Billion in 2022

Mar 22, 2022 9:07:15 AM / by Larry Julius

There are 69,948 small business owners in the Las Vegas area, according to the US Census Bureau. Each of these companies will need larger advertising budgets to successfully compete for a fair share of the expected explosion in consumer spending this year.

Based on new forecasts from The National Retail Federation (NRF), Las Vegas area consumers are expected to spend between $34.7 and $35.4 billion at retail in 2022, a six to eight percent growth over the previous year.

The NRF's forecasts exclude restaurants, gas stations, and automotive dealers. Included in the numbers, though, are non-store and online sales, which, in Las Vegas, could reach as high as $8.3 billion this year. This level of spending would be 13% more than in 2021.

Even though the rate of growth rate for 2022 is lower than the 14% jump in 2021, the NRF points out that this year's spending will be well ahead of the 10-year,  pre-pandemic growth rate of 3.7%

To participate in the expected surge in retail spending will require Las Vegas business owners to advertise. Especially if retailers want to hold their own against the continued growth of non-store and online competition.

Read More

0 Comments Click here to read/write comments

Topics reach, return on investment, roi, small business advertising, small business owner, radio advertising, las vegas small business owner, effective radio advertising, retail, reach and frequency, small business, retail sales, retail stores, retailer, small business marketing, advertising reach, retail spending, advertising return on investment

Advertising In Las Vegas: Don't Say 'March Madness'

Feb 21, 2022 3:56:03 PM / by Larry Julius

Right now, at least one of the 73,451 businesses located in the Las Vegas area is thinking about using the phrase 'March Madness' as part of upcoming advertising and marketing plans. Why not? It's a great use of alliteration. It's a familiar term. And, it's that time of year.

A furniture store in Henderson might think it would be clever to use 'March Madness' in its commercials on Las Vegas radio to promote a big spring sale. A non-profit in Summerlin feels it would be a good way to describe its charity fun run on social media and online advertising. A sports bar in Paradise believes it would be a no-brainer to use the term in streaming video and audio ads to bring in scores of basketball fans.

It is, indeed,  tempting for a Las Vegas small business owner to use this term for advertising or marketing purposes. But,  to avoid a costly legal battle, the use of this trademarked phrase should be a non-starter. Here's why.

Read More

0 Comments Click here to read/write comments

Topics television advertising, radio advertising, effective radio advertising, online advertising, internet advertising, digital advertising, social media advertising, streaming audio, Streaming Video, OTT, CTV, streaming media, streaming TV, sem, search engine marketing, display advertising, intellectual property, trademark, copyright

Advertising In Las Vegas During A Time Of Inflation

Jan 27, 2022 10:41:34 AM / by Larry Julius

The current high rate of inflation is tempering how much Las Vegas business owners can spend on advertising.

According to the U.S. Census Bureau, there are approximately 69,000 small businesses in the Las Vegas area. There is one thing each of the owners of these companies has in common, whether they own a hardware store in Henderson, a furniture store in Summerlin, or a restaurant in Boulder City. They are all experiencing the negative consequences of inflation.

In a monthly survey conducted by the National Federation of Independent Business Owners (NFIB), inflation now ranks second as the single most important problem companies face. A year ago, inflation was barely an issue.

Inflation has not hampered the enthusiasm to spend among Las Vegas area consumers keeping retail sales hovering above pre-Covid levels. But, inflation is taking a dramatic toll on the amount of revenue business owners can keep.

According to the U.S. Chamber of Commerce, small business owners see inflation-fueled price increases in almost every cost of operation, including inventory, utilities, rent, and wages.

Because of these rising operational costs, Las Vegas business owners are looking to cut expenses where they can, including advertising expenditures. But, because there is still robust consumer demand for goods and services, these companies need to make sure that the amount they do invest in advertising has the best return possible.

By almost any marketing metric, advertising on Las Vegas radio provides the greatest return-on-investment (ROI) of any medium available to local business owners.

Read More

0 Comments Click here to read/write comments

Topics return on investment, roi, small business advertising, small business owner, radio advertising, las vegas small business owner, effective radio advertising, best way to advertise, advertising on a budget, small business, small business marketing, advertising return on investment, inflation

Receive Great Advertising Advice Direct To Your Inbox...

Advertise On Las Vegas Radio

Recent Posts

Our Social Media