Nevada business owners have depended on Las Vegas radio to market their goods and services since KGIX, the city's first radio station, went on air in 1930. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 69,498 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Las Vegas radio in 2022.

Despite an abundance of media options, Las Vegas radio reaches the most consumers every week. 

According to Nielsen, every week 1.5 million adults tune in to their favorite Las Vegas stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Las Vegas radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 26.3% of all consumers who listen to a Las Vegas radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 3.8% of a station's total audience is listening on a device other than a traditional receiver.