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Advertising In Las Vegas: Options For Small Business Owners

Sep 13, 2019 4:01:53 PM / by Larry Julius

Advertise in Las Vegas Media ReachAdvertising is critical to the success of every Las Vegas small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Las Vegas radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

The charts below reveal how the different advertising options available to a Clark County business compares in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent.

Reach By Age:

Advertise In Las Vegas Media Reach By Age Group

Reach By Income:

Advertising in Las Vegas Media Reach By Income Level

Reach By Education:

Advertise In Las Vegas Media Reach By Education Attainment

Reach By Employment Status:

Advertise In Las Vegas Media Reach By Employment Status

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Reach By Number Of Children At Home:

Advertise In Las Vegas Media Reach By Number of Children In Household

Reach By Ethnicity:

Advertise In Las Vegas Media Reach By Ethnic and Ethnicity

Reach By Political Party Affiliation:

Advertising in Las Vegas By Political Party Affiliation

Reach By Planned Household Purchases:

Advertise In Las Vegas Media Reach By Purchase Intent

The demographic characteristics demonstrated above represent just a small number of the categories a business owner can consider.  A reputable representative from a Las Vegas media organization will be able to provide access to considerably more information.

More Advertising Advice For Las Vegas Area Small Business Owners

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Topics: reach, television advertising, las vegas small business owner, best way to advertise in las vegas, advertise on las vegas TV, effective radio advertising, social media advertising, newspaper advertising, retail

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