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Las Vegas Small Business Advice: Top 10 Advertising Articles Of 2019

Dec 6, 2019 5:19:21 PM / by Larry Julius

Small business owners in the Las Vegas area must advertise to claim a fair share of the $39.7 billion retail economy.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your sales, and you know what that means: more revenue and more success for your business."

During 2019, many Las Vegas small business owners sought advertising guidance on the advice pages of www.AdvertiseInLasVegas.com. Below are the top ten most-read articles from the past 12 months.

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Topics small business owner, television advertising, radio advertising, online advertising, digital advertising, social media advertising, newspaper advertising, best way to advertise, facebook advertising, small business

Advertising In Las Vegas: The Value Of Marketing To College Graduates

Dec 4, 2019 1:49:31 PM / by Larry Julius

There's a reason many Las Vegas small business owners target their advertising towards consumers who have completed a four-year college degree. It's because, typically, university graduates earn $29,106 more per year than those with only a high school diploma, according to The Federal Reserve.

There are, according to Nielsen, 357,478 college graduates living in the Las Vegas area. In total, this population generates $27.8 billion in annual take-home pay. To tap into a similar pool of spending power, a marketer would need to reach 619,629 consumers who did not go beyond high school.

The number of people reached by a campaign is, generally, what determines the cost of advertising. So, for a Clark County small business owner operating on a tight marketing budget, spending can be kept in check by targeting those consumers with the most money to spend. In this case, college graduates.

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Topics small business owner, television advertising, radio advertising, advertise in las vegas, social media advertising, newspaper advertising, best way to advertise, college graduates, small business

Advertising On A Budget? Why Las Vegas Radio Makes Sense.

Nov 26, 2019 7:19:00 PM / by Larry Julius

Over the next 12 months, Clark County  consumers are expected to spend $39 billion at retail.  To capture a larger share of this cash,  local small business owners should consider advertising.

The US Small Business Administration recommends that every SWFL small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Local business owners have depended on Las Vegas radio to market their goods and services since 1941.  That's when Laura Belle and her husband Maxwell Kelch put the first successful station, KENO, on the air.

Today, Las Vegas radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

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Topics co-op advertising, small business owner, radio advertising, dayparts, time of day, prime time, effective radio advertising, radio commercials, commercial length, best way to advertise, cooperative advertising, advertising on a budget

5 Biggest Shopping Days In Las Vegas: Is Your Small Business Ready?

Nov 22, 2019 10:01:00 AM / by Larry Julius

Attention Clark County small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 1.3 million Las Vegas  area consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

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Topics roi, small business owner, television advertising, radio advertising, newspaper advertising, christmas shopping, holiday shopping, best way to advertise, consumer spending, facebook advertising

Why Fitness Clubs and Gyms In Las Vegas Must Advertise Now

Nov 19, 2019 6:09:00 PM / by Larry Julius

Almost 442,000 adult consumers in Clark County belong to a fitness club. These memberships bring in close to $820-million in sales to local gym owners.

January is critical for the small business owners that operate gyms in the Las Vegas area. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $88.6-million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Las Vegas radio. Here's why.

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Topics small business owner, television advertising, radio advertising, pandora, spotify, social media advertising, newspaper advertising, best way to advertise, consumer spending, facebook advertising, health clubs, fitness clubs, gyms

What Is The Best Way To Reach Las Vegas Consumers?

Nov 16, 2019 1:35:00 PM / by Larry Julius

Ask any Las Vegas small business owner how to measure the success of an advertising campaign. The answer will almost always 'sales.'

According to Nielsen research, the media-element of a campaign that has the most significant effect on sales is reach. This is the number of different people exposed to the advertiser's message.

There are more ways than ever to advertise. But, which of those options has the largest reach among Clark County consumers?

Doug Schoen, an advertising professional with 35 years of experience, writes in Forbes: "You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

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Topics reach, roi, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, social media advertising, instagram, newspaper advertising, retail, best way to advertise, consumer spending, facebook advertising, reach and frequency

Why Tax Preparation Professionals In Las Vegas Must Advertise

Nov 12, 2019 7:44:00 PM / by Larry Julius

By April 15th next year, 885,929 residents in the Las Vegas area will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, Clark County small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 412,00 local consumers will spend $79,600,000 with tax professionals. But, based on the average cost of services, more than $91,000,000 will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, local tax services will need to advertise the valuable benefits of using a professional.

The best advertising option for tax professionals is on Las Vegas radio stations. Here's why.

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Topics small business owner, television advertising, las vegas radio stations, advertise in las vegas, social media advertising, newspaper advertising, retail, best way to advertise, consumer spending, tax preparation

Does Advertising On Las Vegas Radio Work For Small Business Owners?

Oct 31, 2019 3:24:00 PM / by Larry Julius

Advertising is critical to the growth and ultimate success of a Las Vegas small business. The U.S. Small Business Administration recommends that mature businesses should budget 7-8% of its annual income for advertising the company's goods and services. 

Businesses that are in an early growth phase, however, should plan on investing 10-12%.  Start-up companies that may not yet be familiar to their target consumers should consider investing even a larger percentage.

Deloitte, the world's largest business consulting firm, recommends that "radio advertising should be a big part of the mix for those buying advertising."

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Topics return on investment, small business advertising, small business owner, radio advertising, advertise in las vegas, retail, store traffic, best way to advertise

Where Will Las Vegas Consumers Do Their Holiday Shopping This Year?

Oct 28, 2019 4:18:00 PM / by Larry Julius

Las Vegas shoppers are expected to spend $5 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Las Vegas radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics reach, small business owner, advertise in las vegas, best way to advertise in las vegas, retail, store traffic, holiday shopping, best way to advertise, consumer spending

Marketing To Las Vegas Pet Owners: A Guide For Small Business Owners

Oct 22, 2019 5:32:00 PM / by Larry Julius

Las Vegas small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $465,000,000 this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how local spending on furry companions breaks down:

  • Food: $190,897,000
  • Supplies/OTC Medicine: $102,432,000
  • Vet Care: $116,400,000
  • Live Pet Purchases: $13,968000
  • Other Services: $41,904,000

The biggest month for sales of pet-related products and services in Las Vegas is, by far, December. That is when 10.5% of all annual spending happens in this category.

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Topics radio advertising, las vegas radio stations, internet advertising, social media advertising, newspaper advertising, retail, best way to advertise, consumer spending, facebook advertising, pet marketing

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