Advertise In Vegas

Lessons A Las Vegas Business Can Learn From World's Biggest Advertiser

May 12, 2023 3:27:56 PM / by Larry Julius

There are 69,498  small businesses in the Las Vegas-Henderson-Paradise, NV Metro Area, according to the U.S. Census Bureau. Almost every one of these businesses is competing for a portion of the $45.1 billion of local retail spending expected to occur in 2023.*

To capture the largest share of this giant pool of consumer cash, Las Vegas small business owners will need to consider advertising.

"Think you have a great product?" asks the U.S. Small Business Administration. "Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your sales., and you know what that means: more revenue and more success for your company."

One of the best ways to advertise in Las Vegas may be on local radio, a fact not lost on the world's largest advertiser, Proctor & Gamble. Last year, P&G upped spending on the radio by 43% to $235 million, according to Vivvix (formerly Kantar Media), led by a big jump in local radio.

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Topics reach, radio advertising, las vegas radio stations, best way to advertise in las vegas, effective radio advertising, radio commercials, best way to advertise, reach and frequency, advertise on radio, advertising reach, radio listening, advertising on radio, car radio, las vegas radio, am/fm radio

In-Car Listening Drives Las Vegas Radio To The Top

Mar 14, 2023 3:16:05 PM / by Larry Julius

Las Vegas radio reaches more local consumers each week than any other advertising medium.

According to Nielsen, 1,475,493 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Las Vegas TV, cable, streaming video, streaming audio, social media, or newspapers.

AM/FM radio's dominance among local consumers is driven, in large part, by the 1.7 million Las Vegas area adults who take to the road in their car or truck every week, according to Neilsen.

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Topics reach, advertise in las vegas, advertising in vegas, best way to advertise in las vegas, in-car listening, best way to advertise, reach and frequency, streaming audio, in-car audio, advertising reach, share of ear, streaming media, car radio, las vegas radio, am/fm radio

Advertising On Las Vegas Radio in 2022: Five Things to Know

Jul 20, 2022 12:22:45 PM / by Larry Julius

Nevada business owners have depended on Las Vegas radio to market their goods and services since KGIX, the city's first radio station, went on air in 1930. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 69,498 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Las Vegas radio in 2022.

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Topics small business advertising, small business owner, radio advertising, las vegas radio stations, las vegas small business owner, best way to advertise in las vegas, best way to advertise, small business, small business marketing, radio listening, advertising on radio, radio formats, radio listeners, car radio, who listens to radio, las vegas radio, online radio, online radio listening

Advertise On Las Vegas Radio: AM/FM Still Top Choice In Cars

Mar 17, 2022 10:52:56 AM / by Larry Julius

There are about 1,400,000 registered passenger vehicles in the Las Vegas area. Some are cars. Some are trucks. Some are Hondas. Some are Fords. Some are Teslas. Some have four doors. Some have two. Some go fast. Some go slow. Some guzzle gas. Some sip. Some are red. Some are blue.

The one thing that almost every car and truck in the Las Vegas area have in common, though, is the AM/FM radio smack-dab in the middle of the dashboard.

The first car radio went on sale in 1930. It was an invention of the Galvin Manufacturing Company. The company named the radio 'Motorola,' and its cost was $130, around $2000 in today's dollars. By 1935, more than three million car radios had been installed.

Today, AM/FM radio is part of every car and truck on Las Vegas area roads. In addition to the radio, many of these vehicles also provide drivers with other audio options, including a CD player, Sirius/XM, Pandora, Spotify, podcasts, and easy access to personal MP3 collections.

It is fair, then, for small business owners who depend on Las Vegas radio to advertise their goods and services to ask: with all the audio options on today's dashboards, is anyone listening to local AM/FM radio in the car anymore?

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Topics automotive, radio advertising, pandora, spotify, in-car listening, sirius/xm, best way to advertise, streaming audio, in-car audio, podcasts, radio listening, share of ear, podcasting, car radio

Advertise On Las Vegas Radio? 5 Things Business Owners Get Wrong

Dec 30, 2021 2:40:36 PM / by Larry Julius

To ensure success, every Nevada business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Las Vegas radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Las Vegas radio, here are the top five things many local business owners get wrong.

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Topics radio advertising, las vegas radio stations, radio endorsements, effective radio advertising, radio commercials, satellite radio, advertise on radio, writing radio commercials, radio history, radio listening, advertising on radio, radio formats, radio listeners, car radio, who listens to radio, las vegas radio

Las Vegas New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 4:23:01 PM / by Larry Julius

In 2020, there were 85,314 new cars and trucks registered in the Las Vegas metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 97 new-car dealerships in Nevada. Despite the pandemic, these dealers, including those in the Las Vegas area, sold $8.3 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $5.4 billion in new car sales.

When it comes to buying new vehicles, Las Vegas consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Las Vegas car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

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Topics automotive, las vegas radio stations, advertise in las vegas, best way to advertise in las vegas, in-car listening, best way to advertise, used cars, used trucks, used vehicles, in-car audio, vehicle traffic, car radio, who listens to radio, las vegas radio, new cars

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