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Turning Listeners Into Customers With Advertising On Las Vegas Radio

Jun 27, 2019 1:05:00 PM / by Larry Julius

Thousands of Las Vegas small business owners depend on radio advertising to claim their share of the $39.7 billion local consumers will spend this year. Cha-ching.

These advertisers have, typically, 30 or 60 seconds to convince the 1,502,898 listeners who tune-in to Las Vegas radio stations each week to become customers. So, it is essential to know how to use that time effectively.

Gathering a sample of 6003 respondents, Westwood One in partnership with audio testing experts Veritonic studied how different elements of award-winning radio commercials affect a listener's intent to buy the products or services advertised. 

Here are the results of the study that Las Vegas business owners could find useful.

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Pro Tips For Small Business: Advertising on Las Vegas Radio Stations

Jun 24, 2019 6:02:00 PM / by Larry Julius

Professional advice is always welcome. Especially when you are a Las Vegas business owner investing your own money trying to capture a larger share of the $39-billion local consumers will spend this year.

Thousands of business owners depend on Las Vegas radio stations to market their goods and services.  What they say in their commercials and how they say it are the most critical factors for turning listeners into customers.  This is referred to by the professionals as the "creative."

A study by Nielsen indicates that the creative elements of a commercial are responsible for 47% of an advertiser's sales result. 

Creative, it turns out, has a more significant effect on sales for Las Vegas small business owners than does reach, targeting, or branding elements. 

Producing and judging effective creative, though, can be a challenge for a Las Vegas business owner. So, here is some advice from an award-winning, advertising professional.

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