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Advertising On Las Vegas Television vs. Local Radio

Feb 24, 2020 6:02:30 PM / by Larry Julius

There is alarming news for Clark County small business owners who advertise on Las Vegas television stations: broadcast TV viewers are disappearing at an alarming rate.

Nielsen reports that halfway through the first quarter of this year, the number of people using television has dropped 7.5%. This compares to -6.3% in the fourth quarter of 2019, and -7.0% a year ago,

"If the trend holds, it would represent the largest quarterly decline for TV viewership in our data set," explains UBS analyst John C. Hodulikadding. "Trends have worsened across most age demos with persons 25-34 now falling -17% vs. low double-digit declines throughout 2019. The persons 55+ demo continues to trend down -2%, similar to 2019 (the first year of declining ratings for the demo)."

Radio listenership, on the other hand, has remained quite stable, according to Nielsen. Since 1970, the medium has reached more than 9-in-10 consumers every week.

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Topics reach, frequency, small business owner, television advertising, radio advertising, millennials, branding, best way to advertise, consumer spending, reach and frequency, small business, television, generation x, generation y

Small Business Grows With Help of Ads on Las Vegas Radio Stations

May 23, 2019 4:00:00 PM / by Larry Julius

Each year, Las Vegas consumers spend $6.9 billion in restaurants and drinking establishments.  Adam and Phyllis Barkin have earned a big slice of that retail pie when they took over Above The Crust Pizza in 2016.

"Six months after we took over the company, we began to invest in advertising on Las Vegas radio to drive business to our first store on West Ann Road," says Mr. Barkin, who is responsible for Above The Crust's marketing.

"I admit, I was skeptical that radio advertising would work for us. But after 30 days, three to five people were coming in every day and telling us they heard about Above The Crust on the radio," he adds. "They were even repeating our tag line, 'If it's good enough for THE family, it's good enough for YOUR family'. They all wanted to be part of the family."

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Topics reach, frequency, small business advertising, small business owner, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, pizza, radio endorsements

Las Vegas Radio Stations: Fastest Path To Consumers' Brains

May 21, 2019 4:00:00 PM / by Larry Julius

Advertising on Las Vegas radio stations is processed by the brain five-times faster than visual advertising.  This is awesome news for local business owners who depend on radio to market their goods and services.

Las Vegas consumers will recognize the first few notes of Jingle Bells five times faster than they can identify a picture of Santa Claus.  That's because it takes the human brain 5/100th of a second to process sound.  On the other hand, it takes a full quarter of a second to process visual stimuli.

This difference in processing time may seem inconsequential. But, for Las Vegas small business owners who is fighting to inject their advertising messages into the mind of consumers, that .20-second gap can be the difference between success and failure.

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Topics automotive, frequency, roi, small business advertising, small business owner, real estate, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in las vegas

Combining Radio & TV Advertising Creates Clients For Vegas Law Firm

May 1, 2019 3:03:09 PM / by Larry Julius

If you were one of the 1,502,898 adults who tuned-in to a Las Vegas radio station last week, you probably heard a commercial for the Panda Law Firm (aka Peters & Associates).

"Advertising on Las Vegas radio stations has been an integral part of the firm's growth," says Scott Chatley who has been handling the marketing for Panda law since 2010. "We bought our first radio commercial in 2011 and have been on the air ever since."

Market research affirms Mr. Chatley's use of radio advertising to expand the firm's caseload.

Each week, Las Vegas radio stations reach significantly more local consumers who are likely to hire an attorney than are reached by local TV, local newspapers, or streaming audio sites such as Pandora and Spotify.

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Topics reach, frequency, return on investment, roi, legal, television advertising, radio advertising, lawyers

Ads on Las Vegas Radio Stations Drives Record Sales for Auto Dealer

Apr 22, 2019 6:29:04 PM / by Larry Julius

"When we advertise on Las Vegas radio, we sell cars. Period. End of story," says Anthony Woods. He is a partner and General Manager of Centennial Toyota.

Last year was a huge year for Centennial. According to Mr. Woods, his team sold 6281 new and used cars setting a new record. "This volume makes us this 64th largest Toyota dealership in America out of 1,238.

"Las Vegas radio is our primary source of advertising, " says Mr. Woods. "We do a bit of digital and direct mail. Our television advertising is limited to the Hispanic market. And, we never use newspaper advertising.  But, we have been advertising consistently on Las Vegas radio stations since I came to the dealership 12 years ago."

Market research confirms Mr. Wood's decision to invest in advertising on Las Vegas radio stations. According to Nielsen, consumers in Las Vegas spend $1.8 billion each year for cars and trucks. This is more than what is spent on groceries and clothing combined.

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Topics automotive, reach, frequency, consistency

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