There is alarming news for Clark County small business owners who advertise on Las Vegas television stations: broadcast TV viewers are disappearing at an alarming rate.

Nielsen reports that halfway through the first quarter of this year, the number of people using television has dropped 7.5%. This compares to -6.3% in the fourth quarter of 2019, and -7.0% a year ago,

"If the trend holds, it would represent the largest quarterly decline for TV viewership in our data set," explains UBS analyst John C. Hodulikadding. "Trends have worsened across most age demos with persons 25-34 now falling -17% vs. low double-digit declines throughout 2019. The persons 55+ demo continues to trend down -2%, similar to 2019 (the first year of declining ratings for the demo)."

Radio listenership, on the other hand, has remained quite stable, according to Nielsen. Since 1970, the medium has reached more than 9-in-10 consumers every week.

Tires. Oil changes. Air filters. Batteries Brakes. Tune-ups. Wiper Blades. Scheduled maintenance.

Over the past 12 months, Las Vegas drivers spent a total of $898,000,000 maintaining and repairing their cars and trucks. Needless to say, every small business owner with a service bay is looking to grab the biggest share of that automotive jackpot.

With more than 180 service bays at 10 locations, Ted Wiens Complete Auto Care has been winning this game for over 70 years. 

So, how does family-owned small business compete with the major chains?

"We primarily advertise on Las Vegas radio stations to keep our brand strong," says Jennifer Wiens, the company's brand manager. "We are all about the Ted Wiens name. People may not need tires or service tomorrow or the next day, but when they do, we need them to think of us."