Advertise In Vegas

Consumers Stick With Las Vegas Radio Despite Pandemic

Mar 30, 2021 3:21:25 PM / by Larry Julius

In 1930, when KGIX-AM became the first radio station in Las Vegas, many considered the medium a fad.  Even in 1937, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Las Vegas radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Las Vegas radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

Read More

0 Comments Click here to read/write comments

Topics reach, return on investment, roi, best way to advertise in las vegas, in-car listening, best way to advertise, reach and frequency, corona, coronavirus, covid 19, in-car audio, pandemic, advertising reach, radio listening, work from home, listening on location, time spent listening, commuting

Advertise In Las Vegas: Shoppers' Needs Are Changing...Again!

Sep 28, 2020 4:59:56 PM / by Larry Julius

There are over 1.7 million adult consumers in the Las Vegas area. Collectively, in a typical year, these shoppers would generate $45.7 billion in retail sales. This money would be spent on cars, shoes, fast-food, entertainment, groceries, mattresses, adult beverages, haircuts, makeup, and an over-abundance of other of goods and services. Their money was being spent on both the essential and the frivolous. 

The way Las Vegas consumers spend money changed radically in March as COVID-19 began to spread. Six months into the pandemic, shopping strategies are about to change again.

It started with panic buying. Consumers began ignoring prices and were paying what was ever necessary to ensure the safety, health, and comfort of their families.  According to Nielsen, this sudden spike in demand caused widespread price increases. To put it in perspective, retail prices shot-up in 64% of all product categories stocked in grocery stores.

Almost immediately, advertising messages from local retailers shifted from promises of low prices and convenience to product availability and shopper safety.

Based on new research from Nielsen, consumers' shopping strategies are beginning to shift again. This will require Las Vegas small business owners and retailers to also change their advertising strategies, too.

Read More

0 Comments Click here to read/write comments

Topics return on investment, roi, small business advertising, small business owner, las vegas small business owner, retail, small business, retail sales, retail stores, retailer, corona, coronavirus, covid 19, recovery, small business marketing, pandemic

How Has Working From Home Affected Advertising On Las Vegas Radio?

Aug 24, 2020 10:14:00 AM / by Larry Julius

Before COVID-19, most listening to Las Vegas radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

Among homebound employees, Nielsen discovered that listening to music on radio remains an important part of their working hours. This is good news for Clark County small business owners who advertise on Las Vegas radio
Read More

0 Comments Click here to read/write comments

Topics radio advertising, best way to advertise in las vegas, effective radio advertising, in-car listening, best way to advertise, corona, coronavirus, covid 19, advertise on radio, advertising reach, radio listening, work from home, listening on location, time spent listening

Advertising In Las Vegas: Radio Listening Little Changed From Year Ago

Aug 10, 2020 10:01:00 AM / by Larry Julius

During July, 1.4 million adult radio-listeners spent two hours per day listening to their favorite Las Vegas radio stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little changed compared to a year ago.

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

In July of 2019, according to Nielsen, 66.7% of listening to Las Vegas radio occurred away from home. During July of this year, out-of-home listening remains virtually unchanged.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, radio advertising, pandora, spotify, las vegas small business owner, sirius/xm, best way to advertise, small business, corona, coronavirus, covid 19, advertise on radio, small business marketing, podcasts, pandemic

Las Vegas Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 4:39:33 PM / by Larry Julius

At the dawn of 2020, Clark County small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, on March 24, the Governor of Nevada locked the state down. This brought the Las Vegas area's $39.7 billion retail economy to a standstill.

As stores, restaurants, and offices in the Las Vegas area begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.

Read More

0 Comments Click here to read/write comments

Topics automotive, small business owner, radio advertising, retail, best way to advertise, consumer spending, small business, retail sales, retail stores, retailer, corona, coronavirus, covid 19, reopen, advertise on radio, recovery

Who'll Be Buying When Las Vegas Small Businesses Reopen?

May 19, 2020 10:16:00 AM / by Larry Julius

To slow the spread of COVID-19, the Governor of Nevada shut down all but the most essential businesses in the state on April 1. This public safety measure inflicted a severe disruption to the Las Vegas area's $39.7 billion retail economy.

As local small business owners prepare to reopen, each must concentrate on supercharging their cash flows to compensate for nearly 50 days of consumer abstinence. Turning the lights back on and hanging out a welcome sign might not be enough, though, to bring even the most loyal customers back.

Some customers may not return because of personal safety concerns. Other customers may have discovered alternative sources to purchase goods and services.

But, there is one thing every Las Vegas small business owner can be assured of. Consumers will not return if they aren't aware that a business has reopened.

Advertising is a potent tactic for any Clark County small business that needs to reintroduce itself to local consumers.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”

Read More

0 Comments Click here to read/write comments

Topics small business owner, radio advertising, retail, store traffic, best way to advertise, small business, retail sales, retail stores, retailer, corona, coronavirus, covid 19, crisis marketing, reopen

Should Your Las Vegas Small Business Continue To Advertise?

May 16, 2020 7:36:14 AM / by Larry Julius

COVID-19 has had a profound effect on cash register receipts in Clark County. Every day small business owners from Henderson to Pahrump are being challenged by the pandemic induced recession.

Just yesterday, for instance, the US Commerce Department announced that April retail sales were down by 20% vs. the same month last year. This is sure to take a massive bite out of the $39.7 billion in annual consumer spending Las Vegas area businesses had been expecting in 2020.

“April was the cruelest month,” Craig Johnson, president of Customer Growth Partners, told the Wall Street Journal. "Retail spending likely bottomed out in the first week of May with spending picking up due to Mother’s Day and gradual state reopenings.

“It’s going to be less worse with each month,” said Mr. Johnson, “as people slowly come out of the foxhole and enter the mainstream of American consumerism.”

The ability of a Nevada small business to survive past the lockdowns will depend on the steps it takes now.

WARC, a company that collaborates with more than 50 respected marketing organizations, including the Advertising Research Foundation and the Association of National Advertisers, has identified ten tactics that businesses should implement immediately. The #2 step on this list: Keep advertising if you can.

Read More

0 Comments Click here to read/write comments

Topics small business owner, recession, best way to advertise, small business, corona, coronavirus, covid 19, crisis marketing, WARC

Reclaim 'Top Of Mind' When Your Las Vegas Small Business Re-Opens

May 1, 2020 5:36:53 PM / by Larry Julius

Business was booming in Las Vegas. Then it was not.

Before the chaos brought on by Coronavirus, it had been predicted, based on estimates from the National Retail Federation, Clark County consumers would spend 4.1% more in 2020 than they did in 2019. On April 1, however, when Nevada's Governor shut down the state, the expectations of growth for many small business owners were replaced with fights for survival.

As the state prepares to reopen, Las Vegas area small businesses will learn that turning the lights back on and hanging out the welcome sign might not be enough to bring even the most loyal customers back.

Some customers will not return because of personal safety concerns. Other customers may have discovered alternative sources to purchase goods and services.

More likely, though, customers will not come back because a business has lost a valued parcel of real estate: the position at the top of a customer's mind. This is the place where purchase decisions are made.

There is a way to regain top-of-mind status. First, though, it's important to understand why a business can be forgotten so quickly. 

Read More

0 Comments Click here to read/write comments

Topics frequency, small business owner, radio advertising, best way to advertise, small business, corona, coronavirus, covid 19, recall, awareness, top of mind, recency

Who Do Las Vegas Consumers Trust During A Crisis?

Apr 27, 2020 5:00:41 PM / by Larry Julius

For Clark County small business owners, marketing and advertising are crucial to surviving any crisis, including Coronavirus. The business literature has an abundance of case studies from depressions, recessions, natural disasters, and, yes, pandemics that affirm this existential conclusion.

Advertising, however, may seem extravagant right now to Nevada businesses that are struggling to make rent, purchase inventory, and meet payroll. Henry Ford, though, is often quoted as saying, "Stopping advertising to save money is like stopping a clock to save time."

Therefore, as business owners from Pahrump to Mesquite (and every point in between) are cinching their belts tighter-than-ever to stay alive, the dollars invested in advertising must be spent in the most effective manner possible.

During periods of uncertainty, advertising works the hardest when placed in within media that consumers trust.  During the time of COVID-19, advertising on Las Vegas radio has earned that trust among local consumers.

Read More

0 Comments Click here to read/write comments

Topics reach, small business advertising, radio advertising, recession, best way to advertise, small business, corona, coronavirus, covid 19, crisis marketing, trust, context, recall

Web Traffic Is Soaring For Las Vegas Small Business Owners

Apr 24, 2020 2:26:30 PM / by Larry Julius

Since the onset of the Coronavirus crisis, consumers are not flocking into the showrooms, storefronts, offices, or dining rooms of Las Vegas small business owners. It turns out, though, social distancing has not proven to be an impediment to shopping.

Clark County consumers are still spending money despite the chaos imposed by the pandemic, according to Gordon Borrell, CEO of Borrell & Associates. His company specializes in the collection of marketing data from business owners across the country.

"During depressions, recessions, floods, hurricane, earthquakes, fires, and, now, pandemics, commerce goes on," Mr. Borrell told members of Nevada's small business community during a recent teleconference.

To prove his point, he shared research from IBISworld  which, indicates spending continues despite a plunge in consumer confidence.

Read More

0 Comments Click here to read/write comments

Topics small business owner, radio advertising, online advertising, best way to advertise, small business, corona, coronavirus, covid 19, website visitors, attribution, web traffic, e-commerce

Receive Great Advertising Advice Direct To Your Inbox...

Advertise On Las Vegas Radio

Recent Posts

Our Social Media