How quickly the millennials have grown up.

According to Nielsen, 71.5% of all Clark County parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will, spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are 517,742 children under the age of 18 living in the Las Vegas area. That makes the local parenting economy worth upwards of $118 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For Clark County small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Las Vegas radio is the best way to reach this audience.

March is the biggest single month for used car sales in Las Vegas. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $83 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $230 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in Las Vegas.

Although most Clark County used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 280,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $830 million used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Las Vegas radio.

As Valentine's Day sales begin to dwindle, that's when Clark County small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Las Vegas consumers spent more than $173-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Las Vegas radio is the best choice.

Over 425,000 consumers in the Las Vegas area now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017.

According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity.

Many Clark County small business owners depend on Las Vegas radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all.

If you were one of the 1,502,898 consumers who tuned-in to a Las Vegas radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in Las Vegas.

Each year, Clark County consumers spend $3.1 billion to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 3978 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 199,000 policyholders in Las Vegas are planning to switch insurance providers during the next 12 months.

In 1940, KENO became the first radio station to serve Clark County. Today, 1,502,898 adult consumers tune-in to Las Vegas radio stations every week. This is significantly more than watch local TV or read newspapers. 

Las Vegas small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Las Vegas furniture stores.

In 2019, local consumers in Clark County spent $950,000,000 on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a Las Vegas small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

Small business owners have been advertising on Las Vegas radio since the first station, KENO, went on the air in 1940.  By almost every metric, the medium remains the best way to successfully market goods and services to local consumers.

Before Clark County small businesses finalize their marketing plans for this year, here are five facts they should know about radio advertising.

Las Vegas consumers cannot get enough pizza.

In 2012, there were just about 740 local pizza restaurants. Today, however, that number has grown to over 800. In 2019, these establishments racked up $376,000,000 in total sales.

Fifty-nine percent of pizza sales in Clark County are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.

To compete for a larger share of the pizza pie in the Las Vegas area requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.

The US Small Business Administration recommends that every Vega small business advertise consistently.  

Consumers in Las Vegas spent a record $2.7 billion on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If Clark County small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.