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Advertising In Vegas: Earn A Larger Share Of Home Improvement Spending

Dec 30, 2019 5:33:52 PM / by Larry Julius

Home Improvement Advertising In Las VegasConsumers in Las Vegas spent a record $2.7 billion on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If Clark County small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

“Think you have a great product?” asks the Small Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

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By any metric, the most potent way to reach local consumers in the market for home improvements is on Las Vegas radio.

Every week, Las Vegas radio reaches 90.5% of all consumers planning to invest in a home improvement over the next 12 months. This is significantly more than are reached by local television, newspaper, social media sites like Facebook and Instagram, or streaming audio sites like Pandora or Spotify.

Advertise In Las Vegas Home Improvement Companies

In a recent article in Forbes, economist Brad Hunter writes, "Research conducted at HomeAdvisor while I was there showed that the millennials are doing a greater number of home improvement projects each year than any other age group. This demographic juggernaut is going to drive billions of dollars of home improvement in the coming years as more Millennials become homeowners, and as their incomes and their home equity rise."

In Las Vegas, local radio reaches more than 90% of all millennials planning to invest in a home improvement over the next 12 months.

Advertising To Millennials in Las Vegas Home Improvements

Regardless of how many dollars a home improvement consumer is planning to spend next year, Las Vegas radio reaches more of those consumers than all other advertising media.

Advertise In Las Vegas Home Improvement Spending

It's reach numbers like this that leads Deloitte, the world's largest business consulting firm, to recommend that "radio advertising should be a big part of the mix for those buying advertising."

"Radio’s weekly reach, the percentage of people who listen to radio at least once per week, has been remarkably stable in the United States," says Deloitte. "Not only has reach hovered around 94% for the last few years, but that number is essentially unchanged from the 94.9% percent figure in spring 2001 when Apple introduced the iPod."

How Will Las Vegas Consumers Spend Home Improvement Dollars?

Based on projections from Harvard University’s Joint Center for Housing Studies, here is how much Clark County consumers will be spending in the largest home improvement categories:

  • Room Additions: $204,000,000
  • Bathroom Remodeling: $216,000,000
  • Kitchen Remodeling: $304,000,000
  • Yard and Lot Improvement: $395,000,000
  • Systems Replacement: $484,000,000
  • Exterior Renovation: $542,000,000
  • All Other Improvements: $619,000,000

More Advice For Las Vegas Small Business Owners

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Topics: small business advertising, small business owner, television advertising, radio advertising, online advertising, digital advertising, social media advertising, newspaper advertising, best way to advertise, consumer spending, home improvement, home remodeling

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