Advertise In Vegas

Social Media Advertising In Las Vegas: Should A Business Pay?

Apr 12, 2022 2:24:43 PM / by Ali Ahmed

According to Nielsen, 1.5 million adult consumers in Las Vegas use social media every month, an audience that continues to expand. As a result of this growth, social media has become a crucial part of local advertising campaigns.

Social media allows Las Vegas business owners to continually be in front of their target customers and to stay top-of-mind. It allows businesses to communicate daily and be the first company on call when needed. Social media has become essential for marketing local goods and services.

The best part is that social media is free to use for both Las Vegas consumers and business owners.

There is no subscription service for social media platforms like Facebook and Instagram which, according to Nielsen, are used by 77.6% of Las Vegas consumers each month. There are no monthly payments or premium memberships required to unlock more services.

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Topics small business advertising, small business owner, las vegas small business owner, twitter, social media advertising, facebook, instagram, facebook advertising, small business, social media, small business marketing

Advertise In Las Vegas: Top 5 Articles From 2021

Nov 29, 2021 3:29:05 PM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Las Vegas consumers are on track to spend $31.7-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Las Vegas area business owners are expected to spend $775-million to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many Las Vegas business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInLasVegas.com.  

Here are the top five most-read articles on the site in 2021:

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Does The Facebook Name Change Affect Las Vegas Advertisers?

Oct 29, 2021 3:32:51 PM / by Larry Julius

Every month, 1.4 million adults in Las Vegas use social media, according to Nielsen. Seventy-nine percent of these consumers use Facebook, far more than other sites like Instagram (also owned by Facebook), Twitter, Snapchat, Pinterest, and LinkedIn.

As a stand-alone medium, Facebook is used by more people in Las Vegas than watch local TV stations. Only Las Vegas radio reaches more consumers.

The large audience commanded by social media has attracted a significant amount of advertising dollars from local advertisers. According to Borrell Associates, a company that measures advertising expenditures across the county, Las Vegas area businesses are expected to spend $158 million on social media advertising, a 25% increase over 2022. The overwhelming majority of these dollars are being spent with Facebook.

Yesterday, Facebook founder Mark Zuckerberg announced the company was changing its name to "Meta".  This change, though, only affects the name of the parent company. There will be no change to the company's brands like Facebook, Instagram, or WhatsApp.

How will this name change affect Las Vegas businesses that advertise on Facebook?

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Topics las vegas radio stations, twitter, social media advertising, facebook, instagram, facebook advertising, social media, linkedin, metaverse, meta

Advertise in Las Vegas: How Local Consumers Use The Internet?

Feb 26, 2021 2:00:46 PM / by Larry Julius

Las Vegas area business owners are expected to invest $473-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 96% of adult consumers in the Las Vegas area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-four percent of Las Vegas adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business advertising, small business owner, advertise in las vegas, las vegas small business owner, online advertising, internet advertising, digital advertising, twitter, social media advertising, facebook, instagram, facebook advertising, small business, small business marketing, OTT, CTV, svod, avod, online shopping

Is Advertising On Twitter Right For Las Vegas Small Business Owners?

Jan 12, 2021 1:27:25 PM / by Larry Julius

How important is Twitter to Clark County consumers? Yesterday, for instance, the social media platform was mentioned in at least ten articles published by the Las Vegas Review-Journal yesterday.  Almost every local TV newscast included references to the site as well.

Twitter's outsized presence in the news, however, is enormously disproportional to the importance of the micro-blogging app in the life of Las Vegas's consumers.

According to Nielsen, only about 13% of adults in Las Vegas use Twitter during the course of a month. This is minuscule compared to other social media platforms like Instagram and Facebook.

Twitter offers 20 different options that Las Vegas small business owners can utilize to market their goods and services to local consumers.  The platform's minimal reach, however, can hamper the success of any advertising campaign.

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Topics small business advertising, small business owner, radio advertising, las vegas small business owner, twitter, social media advertising, facebook, instagram, best way to advertise, facebook advertising, small business, social media, small business marketing

Facebook Advertising: Why Las Vegas Business Owners May Be Pausing

Jul 3, 2020 9:45:28 AM / by Larry Julius

Following the lead of many national marketers, some Clark County small business owners are considering canceling or, at minimum, pausing their advertising schedules with social media network Facebook and its co-owned photo-sharing platform, Instagram.

According to the New York Times, "more than 400 companies, from Coca-Cola and Adidas to Ford and Lego, have vowed to halt advertising on the social network, in a growing protest over how it handles hate speech and other harmful content".

With the pandemic figured in, Las Vegas small business owners were expected to spend $94 million on Facebook and Instagram advertising in 2020. This is according to Borrell Associates, a firm that specializes in the collection and analysis of local marketing expenditures in every city across the United States. But these expenditures could shrink if the protests become louder.

Every type of Nevada business imaginable, including clothing stores, plumbers, HVAC repair, funeral homes, restaurants, dentists, and nonprofits, has come to realize how powerfully social media can contribute to their bottom lines.

Part of what makes Facebook and Instagram attractive to small business owners is the enormous reach these platforms have among consumers. Locally, the audience size for these two social media sites now rival Las Vegas radio, TV, cable, and newspaper outlets.

For small business owners considering a hiatus from social media advertising, there is a viable way to redirect these dollars into a different medium without losing the marketing equity or momentum built-up on Facebook.

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Topics effective radio advertising, social media advertising, facebook, instagram, best way to advertise, facebook advertising, social media, advertise on radio

Las Vegas Small Business Advice: Facebook Advertising During Pandemic

May 6, 2020 6:11:24 PM / by Larry Julius

Facebook usage has swelled since the onset of the Covid-19. 

According to Nielsen, before the current chaos, 65% of Clark County adults used Facebook each month. This was significantly fewer than were reached by local radio, for instance.

According to the New York Times, however, since the start of the Coronavirus, daily Facebook traffic has increased by 27%. This compares to 33% growth in the amount of time consumers spend listening to local radio during a similar period.

Based on the surge in Facebook consumption, Las Vegas small business owners might be tempted to purchase advertising on the social media platform to augment their regular, free postings. Here are are few facts these businesses should consider before investing.

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Topics small business owner, radio advertising, online advertising, digital advertising, social media advertising, facebook, best way to advertise, facebook advertising, small business, trust, social media

Does Social Media Work For Las Vegas Retailers?

Mar 13, 2020 6:09:30 PM / by Larry Julius

Las Vegas retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 1.2 million Clark County adults use Facebook, Instagram, or Twitter. This equates to 70% of consumers.  This reach is rather anemic compared to Las Vegas radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Las Vegas radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics reach, small business owner, radio advertising, twitter, social media advertising, facebook, instagram, retail, best way to advertise, facebook advertising, small business, retail sales, retail stores, retailer, engagement

Why Las Vegas Used Car Dealers Need To Advertise Now

Feb 12, 2020 10:02:00 AM / by Larry Julius

March is the biggest single month for used car sales in Las Vegas. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $83 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $230 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in Las Vegas.

Although most Clark County used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 280,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $830 million used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Las Vegas radio.

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Topics automotive, small business owner, television advertising, radio advertising, pandora, spotify, social media advertising, newspaper advertising, best way to advertise, consumer spending, facebook advertising, small business, used cars, used trucks, used vehicles

Advertise To Furniture Shoppers In Las Vegas

Jan 16, 2020 1:11:00 PM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Las Vegas furniture stores.

In 2019, local consumers in Clark County spent $950,000,000 on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a Las Vegas small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics furniture, small business owner, real estate, television advertising, radio advertising, social media advertising, newspaper advertising, consumer spending, facebook advertising, small business, home buyers

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