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Advertise To Furniture Shoppers In Las Vegas

Jan 16, 2020 1:11:00 PM / by Larry Julius

Advertise In Las Vegas: Furniture StoresLow unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Las Vegas furniture stores.

In 2019, local consumers in Clark County spent $950,000,000 on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a Las Vegas small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Every week, Las Vegas radio reaches 87% of consumers who are planning to purchase furniture over the next 12 months.  This is significantly more than are reached by local television, newspapers, social media, or audio streaming sites like Pandora and Spotify.

Advertise In Las Vegas Furniture Shoppers

According to Furniture Today, millennials now dominate this retail sector accounting for 42% of furniture buying households. This is up from 35% two years ago. 

When it comes to advertising to millennials in Las Vegas, local radio reaches more members of this generation, by a wide margin, than all other media.

Advertising In Las Vegas Millennial Furniture Shoppers

According to Ibis World, consumers are more likely to engage in furniture purchases when  moving into new houses or condominiums.

Among those Las Vegas consumers planning to purchase a new home during the next 12 months, substantially more are reached by radio than other local media options.

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In addition to providing superior reach among the most likely furniture buyers in Las Vegas, local radio has proven to deliver the highest return-on-investment among advertising options available to local small business owners.

Over the past few years, Nielsen has conducted more than 20 studies to determine how much ROI a business owner could expect when advertising on radio. In every case, radio’s ROI was, in the words of Advertising Age, “eye-popping.”

The studies concluded that, on average, radio advertising delivers $1000 in sales for every $100 invested.

Advertising Age goes on to say, when executed correctly, radio advertising can deliver a greater ROI for a local business than investing in TV, digital, or social media ads.

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Topics: furniture, small business owner, real estate, television advertising, radio advertising, social media advertising, newspaper advertising, consumer spending, facebook advertising, small business, home buyers

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