Over the next 12 months, according to Nielsen, 236,175 Las Vegas area households plan to buy furniture and mattresses. Based on a per capita forecast from Furniture Today, these expenditures will total $885.7 million during 2023, a $16.1 million dollar increase over 2022.

Although the forecast growth of furniture and bedding sales is expected to moderate a bit versus 2021, what retailer would not want to grab a share of the multi-million dollar category growth this year?

To capture a bigger share of the increased spending on chairs, couches, beds, tables, and mattresses will require local stores to invest in marketing. And according to most key metrics, the best way to reach local furniture buyers is with advertising on Las Vegas radio.

Before the onset of COVID-19, more than 297,000 Clark County households were planning to spend $520 million on furniture, according to Nielsen. Unfortunately, many of those plans were put on pause as consumers sheltered in place to help slow the spread of the virus.

A recent study by Elevate | SmithGeiger suggests that the fortunes of home furnishing retailers, however, are about to improve.

According to the study, 32% of consumers who had been planning to buy furniture will do so within three months of the pandemic easing. Fifty percent will do so within six months. The numbers for mattress shoppers are even stronger.

To capture a significant share of the post-pandemic sales of furniture and mattress will require retailers to advertise. The most effective way to reach the customers who are ready to buy is on Las Vegas radio.

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Las Vegas furniture stores.

In 2019, local consumers in Clark County spent $950,000,000 on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a Las Vegas small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

"We are firmly committed to radio advertising," says David Mizrahi, owner and President of Best Mattress. "For the past two years, we have been advertising on Las Vegas radio stations three to four weeks every month of the year."

Best Mattress is the number-one locally owned chain of sleep shops in Nevada. The company operates 17 stores in the Las Vegas area.

"We started the company 25 years ago with 6 locations. In all, if you count our stores in Mesquite and St. George, Utah," says Mr. Mizrahi, "we now have a total of 22."

Two years ago, after all his time in the mattress business, Mr. Mizrahi decided to aggressively invest in advertising on Las Vegas radio stations.