Nevada business owners have depended on Las Vegas radio to market their goods and services since KGIX, the city's first radio station, went on air in 1930. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 69,498 small business owners to create and maintain customers.
Here are five facts every business owner should know about advertising on Las Vegas radio in 2022.
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To ensure success, every Nevada business owner needs to advertise.
"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”
The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”
There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Las Vegas radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies.
To help reduce the glare that often blinds business owners to the potency of advertising on Las Vegas radio, here are the top five things many local business owners get wrong.
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Topics radio advertising, las vegas radio stations, radio endorsements, effective radio advertising, radio commercials, satellite radio, advertise on radio, writing radio commercials, radio history, radio listening, advertising on radio, radio formats, radio listeners, car radio, who listens to radio, las vegas radio
In 2020, there were 85,314 new cars and trucks registered in the Las Vegas metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.
In all, says NADA, there are 97 new-car dealerships in Nevada. Despite the pandemic, these dealers, including those in the Las Vegas area, sold $8.3 billion worth of new vehicles.
Through June of this year, these same dealers have already rung up $5.4 billion in new car sales.
When it comes to buying new vehicles, Las Vegas consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas. Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.
There is one purchase criterion, however, that most Las Vegas car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.
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Topics automotive, las vegas radio stations, advertise in las vegas, best way to advertise in las vegas, in-car listening, best way to advertise, used cars, used trucks, used vehicles, in-car audio, vehicle traffic, car radio, who listens to radio, las vegas radio, new cars
