To ensure success, every Nevada business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Las Vegas radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Las Vegas radio, here are the top five things many local business owners get wrong.

Some Clark County small business owners believe that local consumers have ditched their favorite Las Vegas radio stations in favor of music beamed to their cars from space. Is this true? 

The short answer is no. Here are the facts.

There are 1.6 registered vehicles in the Las Vegas area.  Nearly 44% of these cars and trucks are equipped to receive satellite radio from Sirius/XM. To use the service, however, drivers must pay between $10.99 and $20.99 per month.

According to Nielsen,  though, satellite radio has had no effect on the number of people who tune-in to Las Vegas radio stations each week.  For that matter, neither has Pandora, a streaming audio service that is also owned by Sirius/XM.

Last week, for instance, nearly 90% of all adult consumers tuned-in to a Las Vegas radio station. Only 17.2%, however, listened to Sirius/XM, which is the only remaining satellite service.