In 2020, there were 85,314 new cars and trucks registered in the Las Vegas metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 97 new-car dealerships in Nevada. Despite the pandemic, these dealers, including those in the Las Vegas area, sold $8.3 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $5.4 billion in new car sales.

When it comes to buying new vehicles, Las Vegas consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Las Vegas car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.