Nevada business owners have depended on Las Vegas radio to market their goods and services since KGIX, the city's first radio station, went on air in 1930. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 69,498 small business owners to create and maintain customers.
Here are five facts every business owner should know about advertising on Las Vegas radio in 2022.
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To ensure success, every Nevada business owner needs to advertise.
"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”
The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”
There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Las Vegas radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies.
To help reduce the glare that often blinds business owners to the potency of advertising on Las Vegas radio, here are the top five things many local business owners get wrong.
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Topics radio advertising, las vegas radio stations, radio endorsements, effective radio advertising, radio commercials, satellite radio, advertise on radio, writing radio commercials, radio history, radio listening, advertising on radio, radio formats, radio listeners, car radio, who listens to radio, las vegas radio
There are 38 radio stations in Las Vegas. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers. No doubt, there is a local radio station that fulfills the preferences of every listener.
Each week, according to Nielsen, 1.5 million adults tune-in to their favorite Las Vegas radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify.
Despite the abundance of Las Vegas radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.9 each week. So, which stations do local consumers choose?
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Topics radio advertising, millennials, radio commercials, in-car listening, smart speakers, streaming audio, millennial parents, in-car audio, radio listening, listening on location, radio formats
