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Las Vegas New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 4:23:01 PM / by Larry Julius

Advertising In Las Vegas Radio In New CarsIn 2020, there were 85,314 new cars and trucks registered in the Las Vegas metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 97 new-car dealerships in Nevada. Despite the pandemic, these dealers, including those in the Las Vegas area, sold $8.3 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $5.4 billion in new car sales.

When it comes to buying new vehicles, Las Vegas consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Las Vegas car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

According to new findings by Edison Research, 89% of car buyers in the U.S. want AM/FM radio to be standard in every vehicle. This study was released as part of the WorldDAB Summit. 

The study also reveals:

  • Over 80% of consumers are less likely to buy or lease a new car without a built-in radio tuner.
  • 91% of buyers want access to in-car radio to remain free
  • The most desired radio features among car buyers include voice control and content informationNew call-to-action

Drivers, including those in Las Vegas, are serious about their car radios. In another study released last year by Edison, drivers said that AM/FM radio is what they use most often while on the road.

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Radio ubiquity in cars is what drives radio's dominant reach among adult consumers in Las Vegas.

Every week, according to Nielsen, significantly more adults tune-in to a Las Vegas radio station than are reached by any other medium including local TV, social media, and local cable.

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Car radios came to Las Vegas in June of 1930. For just $120, about $1200 in present dollars, local drivers could install these early mobile devices into their Fords, Studebakers, Packards, and DeSotos, 

The first car radios were built by the Galvin Manufacturing Company of Chicago. They named their invention, and eventually their company, Motorola.

Today, more than 1.4 million car radios fill the ears of area drivers with music, news, sports, and information. And if Las Vegas consumers have their way, every new car that comes of the assembly will continue to have an AM/FM radio installed in the dash.

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