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What Is The Best Way To Advertise In Las Vegas?

Aug 14, 2019 12:30:00 PM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in Clark County is on Las Vegas radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the valley are are expected to spend at least $39 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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Topics small business advertising, small business owner, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, best way to advertise in las vegas, advertise on las vegas TV, twitter, social media advertising, facebook, instagram

Social Media Advertising vs. Las Vegas Radio

Aug 12, 2019 11:02:00 AM / by Larry Julius

The first radio station in Las Vegas went on-the-air in 1940.  Sixty-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, and Snapchat, Pinterest, Reddit, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Las Vegas business owners began to experiment with advertising.

By every key advertising metric, though, Las Vegas radio remains the best choice for a small business to market their goods and services. Here's why.

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Topics small business advertising, small business owner, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, online advertising, internet advertising, digital advertising, twitter, social media advertising, facebook, instagram

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