The first radio station in Las Vegas went on-the-air in 1940.  Sixty-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, and Snapchat, Pinterest, Reddit, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Las Vegas business owners began to experiment with advertising.

By every key advertising metric, though, Las Vegas radio remains the best choice for a small business to market their goods and services. Here's why.