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Political Advertising: How To Reach Likely Voters In Clark County

Aug 30, 2019 9:45:00 AM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In Las Vegas, the most potent way to reach voters is on local radio.

Last week, for instance, 88% of all registered voters in Clark County tuned-in to a Las Vegas radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

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Topics las vegas radio stations, advertise in las vegas, advertising in las vegas, best way to advertise in las vegas, advertise on las vegas TV, political advertising, issue advertising, likely voters

Bridal Marketing in Las Vegas: How To Engage Brides

Aug 27, 2019 11:00:00 AM / by Larry Julius

Next year, according to Nielsen, 38,788 residents in the Las Vegas area will be getting married. This number does not include tourist weddings.

Assuming that those folks are hitching-up with each other, that means there will be 19,394 weddings. 

CostOfWedding.com reports that the average cost for these pending nuptials will be $29,003 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined).

This means small business owners in Las Vegas who cater to the bridal market will be competing for a share of $562 million.

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Topics small business advertising, small business owner, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, best way to advertise in las vegas, bridal marketing, wedding marketing

Las Vegas Business Owners Can Improve Their Advertising With One Word

Aug 23, 2019 10:52:00 AM / by Larry Julius

Mark Twain has some script writing advice for Las Vegas small business owners who depend on radio advertising to market their goods and services.

"The difference between the almost right word and the right word is really a large matter - 'tis the difference between the lightning-bug and the lightning," advises Mr. Twain.

In other words, fill your commercials with lightning, not bugs!

Currently, according to the Oxford English Dictionary, there are 171,476 words in the English language. A handful of these words, Las Vegas small business owners can't use in their radio commercials. The Supreme Court of the United States says so.

Of all the words that can be used in broadcast advertising, however, there is one word that should be shunned: 'get' and all of its nasty derivative forms including 'got' and 'gotten'.  Here's why.

The typical 60-second commercial on Las Vegas radio consists of 160 words.  Depending on the station, each word in that ad could cost around $2.00.  It is important, then, that each word is carefully selected to engage listeners and then compel them to action.  This is especially crucial when using verbs. 

"One of the best ways of grabbing and keeping an audience is to use strong, descriptive verbs," says the Writing Center at the University of Houston.  'Get' is not that kind of verb.

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Topics radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, best way to advertise in las vegas, effective radio advertising, radio commercials

Best Way To Advertise A Restaurant In Las Vegas

Aug 20, 2019 11:00:00 AM / by Larry Julius

This year, Las Vegas area consumers will spend $6.3 billion in local restaurants and drinking establishments. There are thousands of local restaurants from Pahrump to Mesquite  hungry for a bite of that cash.

Unfortunately, many of the restaurants that are here today will be gone tomorrow. According to FSR, an industry trade magazine, 60% of restaurants fail within their first year. Eighty percent never make it to their fifth anniversary.

CBI Insights studies why small business owners, such as local restaurants, fail.  Reason number eight is poor marketing and advertising.  Good food and friendly service are not enough to make a cash register ring.

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Topics las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, online advertising, internet advertising, social media advertising, newspaper advertising, restaurant, restaurant marketing, restaurant advertising

How Newspaper Advertising In Las Vegas Compares To Radio

Aug 16, 2019 9:32:00 AM / by Larry Julius

Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.

The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.

Nowhere is this takedown more apparent than locally, where radio has become, by far, the advertising medium with the largest reach among Las Vegas consumers.

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Topics small business advertising, small business owner, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, newspaper advertising, las vegas journal review

What Is The Best Way To Advertise In Las Vegas?

Aug 14, 2019 12:30:00 PM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in Clark County is on Las Vegas radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the valley are are expected to spend at least $39 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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Topics small business advertising, small business owner, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, best way to advertise in las vegas, advertise on las vegas TV, twitter, social media advertising, facebook, instagram

Social Media Advertising vs. Las Vegas Radio

Aug 12, 2019 11:02:00 AM / by Larry Julius

The first radio station in Las Vegas went on-the-air in 1940.  Sixty-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, and Snapchat, Pinterest, Reddit, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Las Vegas business owners began to experiment with advertising.

By every key advertising metric, though, Las Vegas radio remains the best choice for a small business to market their goods and services. Here's why.

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Topics small business advertising, small business owner, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, online advertising, internet advertising, digital advertising, twitter, social media advertising, facebook, instagram

How Long Should My Radio Commercial Be? Las Vegas Business Owners Ask.

Aug 9, 2019 3:27:00 PM / by Larry Julius

Las Vegas radio stations offer different commercial length options to fulfill the marketing objectives and budgets of Clark County small business owners.  The most common lengths are :60-seconds, :30-seconds, :15-seconds, and :10-seconds.

So, how long should a radio commercial on Las Vegas radio be? The simple answer: As long as necessary, but as short as possible.

According to "Seven Steps For Success", the length of a radio commercial should be determined, primarily, by the marketing objective of the underlying campaign.

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Topics small business advertising, small business owner, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, effective radio advertising, radio commercials, copywriting, commercial length

The Value Of Reaching Las Vegas Consumers In Their Cars

Aug 7, 2019 4:18:00 PM / by Larry Julius

In 1930, the Galvin Manufacturing Corporation put the first car radio on the market. They called it the Motorola. This in-car entertainment would setback a Las Vegas consumer about $120 which would be equivalent to $1200 today.

But, if you had that kind of cash, you would be able to cruise around in your Ford Model-A, DeSoto, Packard, or Studebaker and hear the music of the day from radio stations in Los Angeles, San Francisco, or Reno.  

It wouldn't be until 1940 when Las Vegas would have it's own full-time radio station.

Today, there's a radio in almost every vehicle on the streets of Clark County. Despite the competition on the dashboard from other sources of entertainment, AM/FM radio remains the dominant choice for in-car entertainment.  This is great news for local business owners who depend on Las Vegas radio to market their goods and services.

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Topics small business advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, effective radio advertising, advice, in-car listening

ROI: How Las Vegas Small Business Owners Turn Dimes To Dollars

Aug 2, 2019 7:05:59 PM / by Larry Julius

Suppose you woke up one morning and found a 100-year-old machine in your basement. You soon discovered that every time you put a dime in the machine, one dollar came out.  How many dimes would you drop in that machine?

Good news for Las Vegas small business owners: such a machine exists and you probably have one in your car, at work, at home, even on your phone. It's called local radio.

Over the past few years, Nielsen has conducted over 20 studies to determine what type of return-on-investment (ROI) a business can expect from radio advertising.  Although the results varied by industry, the average company generated $100 in sales for ever $10 invested.  Turning dimes into dollars.

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Topics return on investment, medical, roi, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, effective radio advertising, advice

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