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Top Priority For Las Vegas Small Business Owners: Fill Open Jobs

Jan 20, 2023 7:46:01 AM / by Larry Julius

69,498 Las Vegas area companies fit the description of being a small business, according to the US Census Bureau.  A recent survey by the National Federation of Independent Business Owners found that after inflation, the most critical problem facing these businesses is the inability to recruit and retain quality employees.

Right now, says the Federal Reserve,  unfilled jobs remain near an all-time with 1.7 openings per unemployed person.  As a result, only one person is being hired per every four job openings.  To put this dismal hire-to-opening ratio in perspective, ten years ago, there was one hire per every job opening.

Compounding the recruitment woes of Las Vegas's small business owners is the very stubborn quit rate.  According to the Federal Reserve, for every ten hires made, seven current employees quit. 

Although the labor crunch affects Las Vegas business owners of every size, nearly half of all job vacancies are at companies with fewer than 50 employees.

So what is the best way for local small business owners to attract qualified candidates to fill open jobs?  Most metrics indicate that advertising on Las Vegas radio may be the optimal choice.

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Topics advertise to working women, recruitment advertising, blue collar workers, white collar workers, online job posting, work from home, active job seekers, passive job seekers, radio recruitment

Consumers Stick With Las Vegas Radio Despite Pandemic

Mar 30, 2021 3:21:25 PM / by Larry Julius

In 1930, when KGIX-AM became the first radio station in Las Vegas, many considered the medium a fad.  Even in 1937, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Las Vegas radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Las Vegas radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

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Topics reach, return on investment, roi, best way to advertise in las vegas, in-car listening, best way to advertise, reach and frequency, corona, coronavirus, covid 19, in-car audio, pandemic, advertising reach, radio listening, work from home, listening on location, time spent listening, commuting

How Has Working From Home Affected Advertising On Las Vegas Radio?

Aug 24, 2020 10:14:00 AM / by Larry Julius

Before COVID-19, most listening to Las Vegas radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

Among homebound employees, Nielsen discovered that listening to music on radio remains an important part of their working hours. This is good news for Clark County small business owners who advertise on Las Vegas radio
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Topics radio advertising, best way to advertise in las vegas, effective radio advertising, in-car listening, best way to advertise, corona, coronavirus, covid 19, advertise on radio, advertising reach, radio listening, work from home, listening on location, time spent listening

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