Advertise In Vegas Advertise In Vegas

Larry Julius


Recent Posts

Las Vegas Small Business: Appliance Stores Prepare For Rebound

Jun 16, 2020 5:18:23 PM / by Larry Julius

During lockdown, Nevada consumers have been postponing the purchase of major appliances.  Despite the pause in buying, however, local shoppers are still expected to spend $119 million this year on ovens, stoves, refrigerators, freezers, washing machines, dryers, and dishwashers.

Here's how appliance sales in the Clark County area will breakdown by category:

  • Cooking: $32,400,000
  • Refrigerator/Freezer: $29,900,000
  • Laundry: $255,100,000
  • Other: $32,000,000

Based on traditional buying patterns, at least 60% of all major appliance sales will occur between now and December.

To capture a larger share of all this spending will require local appliance dealers to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business”. 

By almost any measure, advertising on Las Vegas radio is the best choice for local appliance store owners.

Read More

0 Comments Click here to read/write comments

Topics return on investment, roi, small business owner, radio advertising, retail, best way to advertise, consumer spending, small business, retail sales, retail stores, retailer, advertise on radio, appliance store

Advertising In Las Vegas: Time For Local Jewelry Stores To Shine

Jun 13, 2020 10:08:41 AM / by Larry Julius

Despite the pandemic, Las Vegas area consumers are expected to spend $112 million on fine jewelry this year. Based on projections from IBISWorld, here's what will be purchased:

  • $47 million worth of diamonds
  • $16 million worth of watches
  • $11 million worth of gold
  • $13 million worth of pearls and gemstones
  • $23 million in other goods and services

Clark County business owners will now have an easier time capturing a bigger share of jewelry expenditures as a monster competitive force disappears.

This week, Signet, the largest jewelry retailer in the country, announced that by December, it would be closing over 380 stores.  Signet's brands familiar to Nevada consumers include Kay, Jared, Zales, and Piercing Pagoda.

To successfully compete for the void created by fewer Signet stores, local retailers will need to advertise, especially between now and the end of the year. This is when 63% of all fine-jewelry sales traditionally occur.

By any metric, the best way to reach local jewelry buyers is by advertising on Las Vegas radio.

Read More

0 Comments Click here to read/write comments

Topics return on investment, roi, small business owner, radio advertising, bridal marketing, wedding marketing, retail, best way to advertise, consumer spending, small business, retail sales, retail stores, retailer, advertise on radio, jewelry store

Las Vegas Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 4:39:33 PM / by Larry Julius

At the dawn of 2020, Clark County small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, on March 24, the Governor of Nevada locked the state down. This brought the Las Vegas area's $39.7 billion retail economy to a standstill.

As stores, restaurants, and offices in the Las Vegas area begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.

Read More

0 Comments Click here to read/write comments

Topics automotive, small business owner, radio advertising, retail, best way to advertise, consumer spending, small business, retail sales, retail stores, retailer, corona, coronavirus, covid 19, reopen, advertise on radio, recovery

Best Way To Re-Introduce A Las Vegas Small Business To Consumers

Jun 5, 2020 5:07:40 PM / by Larry Julius

Las Vegas small business owners are learning that 're-opening' may not be an appropriate word for the challenges they face as the Coronavirus crisis winds down.  A better term might be 're-introducing'.

Since the Governor of Nevada shuttered the state on April 1, to slow the spread of COVID-19, Clark County consumers have discovered new ways to buy the goods and services they need.  It's now the burden of local business owners to lure these customers back. The first step is re-introduction.

On November 1, 1940, KENO signed-on as the first radio station in Las Vegas. Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, hurricanes, and blizzards. By any metric, advertising on local radio remains the most effective tactic a small business owner can use post-pandemic, as well.

Read More

0 Comments Click here to read/write comments

Topics return on investment, roi, small business advertising, small business owner, radio advertising, dayparts, time of day, prime time, radio commercials, copywriting, commercial length, best way to advertise, small business, reopen, advertise on radio

Traffic In Las Vegas Is Picking-Up. Is Your Small Business Ready?

Jun 3, 2020 1:42:04 PM / by Larry Julius

More than 92% of Las Vegas area households own at least one vehicle. 

Pre-pandemic, 83% of workers spent, on average, 52 minutes every weekday in these cars commuting to-and-from their jobs.  

On their way to work, many of these drivers would contribute to the Las Vegas area's $39.7 billion retail economy by visiting the convenience stores, coffeehouses, auto repair centers, gas stations, daycares, grocery stores, or hundreds of other businesses they passed.

At lunchtime, these same cars would take their owners to restaurants, dentist appointments, nail appointments, barbershops, and on an infinite number of other errands.

On the weekends, these vehicles filled the parking lots of hardware stores, furniture stores, car dealers, appliance stores, bowling alleys, movie theatres, and nightclubs, 

Then on April 1, when the Governor of Nevada shut down the state to slow the spread of COVID-19, traffic came to a standstill and so did the spending.

There are strong indications, though, that in Clark County, roads are filling up again.

Read More

0 Comments Click here to read/write comments

Topics return on investment, roi, small business owner, radio advertising, retail, store traffic, best way to advertise, consumer spending, small business, retail sales, retail stores, retailer, in-car audio, vehicle traffic

What Happens When A Las Vegas Small Business Stops Advertising?

May 28, 2020 1:30:40 PM / by Larry Julius

Clark County small business owners may perceive the continuation of advertising as a luxury right now. This is especially so when compared to the necessity for covering the costs of utilities, inventory, payroll, and rent.

Before pulling the plug, though, business owners from Paradise to Summerlin must consider the consequences of 'going dark', a marketing term which means to stop advertising.

"According to our analysis, short-term decisions to go dark create significant risk for long-term revenue," says Ameneh Atai, Senior Vice President of Commercial Strategy at Nielsen. "This affects both incremental revenue and base sales."

"Our database of long-term effects models suggests that cutting ad spending for the rest of 2020 could lead up-to 11% revenue decrease in 2021," says Ms. Atai. "It could take three to five years of solid and consistent brand building to recover from an extended dark period of media."

"We have a ton of evidence in our historical analysis," adds Nielsen's Tsvetan Tsvetkov, Senior Vice President of Agency and Advertiser Solutions. "Companies that step away from advertising efforts for a period of time, whether it's a couple of quarters or a full year or longer lose the momentum they have built over time the minute they stop. To recover takes a long, long time."

To avoid the economic risks of going dark, local small business owners need to make sure every dollar spent on advertising produces solid returns.  By most marketing metrics, advertising on Las Vevas radio could prove to be the best option.

Read More

0 Comments Click here to read/write comments

Topics reach, return on investment, roi, small business owner, radio advertising, retail, best way to advertise, reach and frequency, small business, retail sales, retail stores, retailer

Why Las Vegas Real Estate Agents Need To Advertise Now

May 22, 2020 3:59:24 PM / by Larry Julius

Type "LAS VEGAS REAL ESTATE AGENTS" into Google. In slightly over a half-second, the search will deliver 25,700,000 results. Similar searches for Henderson, Winchester, Paradise, and Spring Valley produce a proportional number of returns.

Despite the economic hardships imposed by the Coronavirus crisis on Clark County consumers, the demand for real estate is booming. 

The Wall Street Journal published a trend yesterday indicating that mortgage applications for purchase a home have achieved levels equal to last year.

According to redfin.com, home buying demand is 16.5% higher now than it was pre-COVID-19 on a seasonally adjusted basis.

Redfin attributes this explosive growth in real estate shoppers to two factors, including record-low mortgage rates. The other primary driver is a migration trend from expensive metropolitan areas as buyers hunt for more space at lower prices.

To capture a larger share of the robust market, local real estate agents need to stand apart from the millions of Google results.  Advertising on Las Vegas radio will help accomplish this.  Here's why.

Read More

0 Comments Click here to read/write comments

Topics small business owner, real estate, television advertising, radio advertising, las vegas small business owner, online advertising, best way to advertise, small business, home buyers, streaming audio, pay-TV, home sellers

Who'll Be Buying When Las Vegas Small Businesses Reopen?

May 19, 2020 10:16:00 AM / by Larry Julius

To slow the spread of COVID-19, the Governor of Nevada shut down all but the most essential businesses in the state on April 1. This public safety measure inflicted a severe disruption to the Las Vegas area's $39.7 billion retail economy.

As local small business owners prepare to reopen, each must concentrate on supercharging their cash flows to compensate for nearly 50 days of consumer abstinence. Turning the lights back on and hanging out a welcome sign might not be enough, though, to bring even the most loyal customers back.

Some customers may not return because of personal safety concerns. Other customers may have discovered alternative sources to purchase goods and services.

But, there is one thing every Las Vegas small business owner can be assured of. Consumers will not return if they aren't aware that a business has reopened.

Advertising is a potent tactic for any Clark County small business that needs to reintroduce itself to local consumers.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”

Read More

0 Comments Click here to read/write comments

Topics small business owner, radio advertising, retail, store traffic, best way to advertise, small business, retail sales, retail stores, retailer, corona, coronavirus, covid 19, crisis marketing, reopen

Should Your Las Vegas Small Business Continue To Advertise?

May 16, 2020 7:36:14 AM / by Larry Julius

COVID-19 has had a profound effect on cash register receipts in Clark County. Every day small business owners from Henderson to Pahrump are being challenged by the pandemic induced recession.

Just yesterday, for instance, the US Commerce Department announced that April retail sales were down by 20% vs. the same month last year. This is sure to take a massive bite out of the $39.7 billion in annual consumer spending Las Vegas area businesses had been expecting in 2020.

“April was the cruelest month,” Craig Johnson, president of Customer Growth Partners, told the Wall Street Journal. "Retail spending likely bottomed out in the first week of May with spending picking up due to Mother’s Day and gradual state reopenings.

“It’s going to be less worse with each month,” said Mr. Johnson, “as people slowly come out of the foxhole and enter the mainstream of American consumerism.”

The ability of a Nevada small business to survive past the lockdowns will depend on the steps it takes now.

WARC, a company that collaborates with more than 50 respected marketing organizations, including the Advertising Research Foundation and the Association of National Advertisers, has identified ten tactics that businesses should implement immediately. The #2 step on this list: Keep advertising if you can.

Read More

0 Comments Click here to read/write comments

Topics small business owner, recession, best way to advertise, small business, corona, coronavirus, covid 19, crisis marketing, WARC

Does Cable TV Advertising Make Sense For Las Vegas Small Businesses?

May 12, 2020 3:26:22 PM / by Larry Julius

Pay-TV is struggling to survive COVID-19.

Before the onset of the pandemic, Nielsen reported that 64%% of Clark County households received their television programs from cable systems, telephone companies, or satellite operators.  That number, however, is plummeting.

Pay-TV providers in the Las Vegas area include Cox, Dish, CenturyLink, and DirecTV.

"Cord-cutting, people dropping their cable and satellite TV subscriptions, pre-dates the onset of Covid-19. But the pandemic is exaggerating the trend, creating deeper issuers for programming that relies on those services for distribution," Eric Savitz wrote last week in Barron's.  This includes non-premium services like ESPN, TBS, TNT, USA, CNN, and Discovery.

"LightShed Partners analyst Richard Greenfield counts a loss of 1.96 million subscribers to cable, satellite TV, and virtual cable services combined in the first quarter," Savitz continued. "This is the worst combined quarterly drop ever, down 6% from a year ago."

Greenfield said in an interview with Barron’s that what is especially sobering is that most of the first quarter activity pre-dated the virus. The numbers are likely to get considerably worse in the second quarter.

Read More

0 Comments Click here to read/write comments

Topics small business owner, television advertising, millennials, best way to advertise, small business, television, pay-TV, cox cable, cable TV, direcTV, Dish

Receive Great Advertising Advice Direct To Your Inbox...

Advertise On Las Vegas Radio

Recent Posts

Our Social Media