Advertise In Vegas

Surprise? Las Vegas Radio Is Still #1 Way To Reach Local Consumers

Dec 1, 2022 3:40:49 PM / by Larry Julius

Las Vegas area business owners have an abundance of options for marketing their goods and services to local consumers. New research from Nielsen, however, indicates that advertising on Las Vegas radio is still the best way to reach local shoppers.

Every week, according to Nielsen, Las Vegas radio reaches 1.5 million adults. This is significantly more than are reached by social media, local TV stations and cable systems, newspapers, streaming video and audio, and podcasts.

In addition to listening to their favorite Las Vegas radio stations over the air, Nielsen reports that 447,352 adults also listen to local stations online every month.

As a matter of fact, according to a study conducted by Edison Research during the third quarter of 2022, among Adults 25-54, 17% of all time spent listening to local AM/FM stations occurs online. This share of online listening has nearly doubled since 2016.

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Topics reach, return on investment, roi, las vegas radio stations, advertise in las vegas, advertising in las vegas, reach and frequency, advertising reach, advertising return on investment, las vegas radio, advertising roi

Holiday Spending In Las Vegas Will Top $6.6 Billion In 2022

Nov 11, 2022 4:27:57 PM / by Larry Julius

Economic concerns among Las Vegas area consumers are not expected to subdue holiday shopping in in 2022.  Based on forecasts from The National Retail Federation, local shoppers are projected to spend at least $6.6 billion this year. This would be 6% more than was spent in 2021.

“While consumers are feeling the pressure of inflation and higher prices, and while there is continued stratification with consumer spending and behavior among households at different income levels, consumers remain resilient and continue to engage in commerce,” NRF President and CEO Matthew Shay said. “In the face of these challenges, many households will supplement spending with savings and credit to provide a cushion and result in a positive holiday season.”

The biggest challenge facing Las Vegas business owners is keeping holiday spending local. NRF expects 10-12% of purchases to happen online from retailers like Amazon and Walmart.

To lay claim to this expanding pool of holiday spending,  and keep business local, small business owners will need advertising. By, most marketing metrics, the best way to advertise is on Las Vegas radio.

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Topics return on investment, roi, radio advertising, holiday, christmas shopping, holiday shopping, consumer spending, advertise on radio, advertising reach, holiday advertising, advertising return on investment, advertising roi

Advertising In Las Vegas: Is Online Marketing Enough?

Oct 21, 2022 9:35:25 AM / by Larry Julius

According to Nielsen, 1.8 million adults in the Las Vegas area have access to the internet. Eighty-one percent of these consumers conduct online research before making a retail purchase, says a report from GE Capital Bank. 

To reach Las Vegas area adults in the market to buy their goods and services, businesses spent $1.3 billion in 2021 on digital adverting, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

This mammoth pool of online advertising dollars targeted at Las Vegas consumers is being spent on a variety of digital resources including search engine marketing (SEM), search engine optimization (SEO), display ads, video ads, audio ads, email, and social media. Each of these tools can precisely target consumers who are currently in the market to buy whatever it is a business is selling.

Most forms of online advertising are designed to compel Las Vegas consumers to click on a digital ad that will transport them to the website of a company that sells whatever it is consumers are in the market to buy.  Is investing only in digital advertising enough to drive sales for a local business? 

Many marketing experts believe that online advertising needs to be part of a broader marketing strategy to be successful.

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Topics radio advertising, online advertising, internet advertising, digital advertising, internet

Digital Advertising In Las Vegas: How To Get Found Online

Sep 30, 2022 11:50:16 AM / by Larry Julius

Last year, $1.3 billion in marketing was spent online to reach Southern Nevada consumers, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

There is a correlation between the massive amount of money being spent to reach Las Vegas area consumers online and the extraordinary amount of time that these consumers are connecting to the internet via websites and apps.

According to Nielsen, 50.7% of Clark County adults are spending 10-plus hours during an average week online. Furthermore, The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.  In all, 85% of consumers say they connect at least once daily.

To successfully market and advertise a Southern Nevada business on the internet requires a full-scale understanding of precisely what online marketing is.  Spoiler alert, having a website or having a social media site is not enough.

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Topics online advertising, internet advertising, digital advertising, social media advertising, website visitors, web traffic, social media, online shopping, sem, google

Best Way To Advertise In Las Vegas: AM/FM Radio Still Rules

Aug 30, 2022 2:57:19 PM / by Larry Julius

Las Vegas area small business owners have an abundance of options for advertising their goods and services. Choices include local TV, local cable, social media, streaming video, streaming audio, podcasts, and newspapers.

The best way to advertise in Las Vegas, however, is local radio.

Every week, according to Neilsen, 1.5 million adults tune-in to their favorite Las Vegas radio stations. This is significantly more than any other advertising medium.

In addition to the adults who listen to Las Vegas radio over-the-air, an incremental 68,766 adults connect to their favorite stations online as well using their phones, computers, and tablets. In all, according to Nielsen, 26.3% of all Las Vegas radio listeners listen both online and offline.

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Topics return on investment, roi, small business advertising, small business owner, radio advertising, las vegas small business owner, best way to advertise in las vegas, best way to advertise, small business, small business marketing, advertising return on investment, advertising roi

Political Advertising In Las Vegas: Campaigns Go Over The Top

Aug 22, 2022 10:05:00 AM / by Larry Julius

According to Nielsen research, 1.2 million people in the Las Vegas area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations like KSNV, KVUU, KLAS, KTNV, and KLVX has decayed by 10%.

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Topics television advertising, online advertising, internet advertising, digital advertising, political advertising, television, political rates, political rate card, Streaming Video, OTT, CTV, svod, avod, streaming media, streaming TV, local television

Las Vegas Consumers Still Spending Despite Economic Sentiment

Aug 8, 2022 1:46:38 PM / by Larry Julius

Local consumers may have a gloomy feeling about economic conditions, but their spending has not tapered. This is good news for the 69,498 small business owners in the Las Vegas area.

According to the latest University of Michigan's Survey of Consumers, sentiment about current economic conditions remains near the all-time low. Concerns about volatile gas prices, rampant inflation, and a looming recession have driven the survey's index down 37% versus a year ago.

Despite these dim consumer sentiments, the U.S. Bureau of Economic Analysis's July report shows that real personal consumption expenditures are pacing well above pre-Covid levels. According to Morgan Stanley research, consumers' ability to spend is being driven, in part, by a massive amount of excess savings accumulated over the course of the pandemic.

Earlier this year, based on per capita spending data from the National Retail Federation (NRF). Las Vegas consumers were forecast to spend nearly $34 billion at retail this year. The current level of spending suggests that shoppers are on track to hit that number.

Of course, for local business owners to successfully compete for a share of this record spending requires marketing. By most key marketing metrics, the best way to advertise is on Las Vegas radio. This is especially true among business owners who must limit the number of marketing channels that can be used because of economic restraints.

Of all media, advertising on the radio provides the greatest return on investment.

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Topics reach, roi, radio advertising, recession, best way to advertise, consumer spending, reach and frequency, advertising reach, consumer confidence, inflation, advertising roi

Advertising On Las Vegas Radio in 2022: Five Things to Know

Jul 20, 2022 12:22:45 PM / by Larry Julius

Nevada business owners have depended on Las Vegas radio to market their goods and services since KGIX, the city's first radio station, went on air in 1930. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 69,498 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Las Vegas radio in 2022.

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Topics small business advertising, small business owner, radio advertising, las vegas radio stations, las vegas small business owner, best way to advertise in las vegas, best way to advertise, small business, small business marketing, radio listening, advertising on radio, radio formats, radio listeners, car radio, who listens to radio, las vegas radio, online radio, online radio listening

Las Vegas Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 4:33:34 PM / by Larry Julius

Local business owners have been advertising on Las Vegas radio since KGIX first signed-on in 1930.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 1.5 million adults listen to a Las Vegas radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

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Topics reach, radio advertising, pandora, spotify, effective radio advertising, sirius/xm, reach and frequency, streaming audio, advertise on radio, advertising reach, streaming media, advertising options, apple, amazon

Advertise In Las Vegas: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 10:57:13 AM / by Larry Julius

Despite an abundance of media options, Las Vegas radio reaches the most consumers every week. 

According to Nielsen, every week 1.5 million adults tune in to their favorite Las Vegas stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Las Vegas radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 26.3% of all consumers who listen to a Las Vegas radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 3.8% of a station's total audience is listening on a device other than a traditional receiver.

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Topics radio advertising, effective radio advertising, online advertising, internet advertising, digital advertising, streaming audio, streaming media, online radio, online radio listening

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