Advertise In Vegas

Las Vegas Consumers Still Spending Despite Economic Sentiment

Aug 8, 2022 1:46:38 PM / by Larry Julius

Local consumers may have a gloomy feeling about economic conditions, but their spending has not tapered. This is good news for the 69,498 small business owners in the Las Vegas area.

According to the latest University of Michigan's Survey of Consumers, sentiment about current economic conditions remains near the all-time low. Concerns about volatile gas prices, rampant inflation, and a looming recession have driven the survey's index down 37% versus a year ago.

Despite these dim consumer sentiments, the U.S. Bureau of Economic Analysis's July report shows that real personal consumption expenditures are pacing well above pre-Covid levels. According to Morgan Stanley research, consumers' ability to spend is being driven, in part, by a massive amount of excess savings accumulated over the course of the pandemic.

Earlier this year, based on per capita spending data from the National Retail Federation (NRF). Las Vegas consumers were forecast to spend nearly $34 billion at retail this year. The current level of spending suggests that shoppers are on track to hit that number.

Of course, for local business owners to successfully compete for a share of this record spending requires marketing. By most key marketing metrics, the best way to advertise is on Las Vegas radio. This is especially true among business owners who must limit the number of marketing channels that can be used because of economic restraints.

Of all media, advertising on the radio provides the greatest return on investment.

Read More

0 Comments Click here to read/write comments

Topics reach, roi, radio advertising, recession, best way to advertise, consumer spending, reach and frequency, advertising reach, consumer confidence, inflation, advertising roi

Advertising On Las Vegas Radio in 2022: Five Things to Know

Jul 20, 2022 12:22:45 PM / by Larry Julius

Nevada business owners have depended on Las Vegas radio to market their goods and services since KGIX, the city's first radio station, went on air in 1930. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 69,498 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Las Vegas radio in 2022.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, radio advertising, las vegas radio stations, las vegas small business owner, best way to advertise in las vegas, best way to advertise, small business, small business marketing, radio listening, advertising on radio, radio formats, radio listeners, car radio, who listens to radio, las vegas radio, online radio, online radio listening

Las Vegas Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 4:33:34 PM / by Larry Julius

Local business owners have been advertising on Las Vegas radio since KGIX first signed-on in 1930.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 1.5 million adults listen to a Las Vegas radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

Read More

0 Comments Click here to read/write comments

Topics reach, radio advertising, pandora, spotify, effective radio advertising, sirius/xm, reach and frequency, streaming audio, advertise on radio, advertising reach, streaming media, advertising options, apple, amazon

Advertise In Las Vegas: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 10:57:13 AM / by Larry Julius

Despite an abundance of media options, Las Vegas radio reaches the most consumers every week. 

According to Nielsen, every week 1.5 million adults tune in to their favorite Las Vegas stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Las Vegas radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 26.3% of all consumers who listen to a Las Vegas radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 3.8% of a station's total audience is listening on a device other than a traditional receiver.

Read More

0 Comments Click here to read/write comments

Topics radio advertising, effective radio advertising, online advertising, internet advertising, digital advertising, streaming audio, streaming media, online radio, online radio listening

Smart Speaker Usage in Las Vegas: A Conversation With Alexa

Jun 23, 2022 1:41:28 PM / by Larry Julius

Me: Alexa, how many consumers In Las Vegas have access to a smart speaker?

Alexa: According to a recent Nielsen study, 558,452 Las Vegas adults own a smart speaker. This is 30.9% of the local population.*

Me: Alexa, what exactly is a smart speaker?

Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a smart device that utilizes Wi-Fi, Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control home automation devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, peer-to-peer connection through mesh networking, virtual assistants, and others. Each can have its own designated interface and features in-house, usually launched or controlled via application or home automation software. Some smart speakers also include a screen to show the user a visual response.

Me: Alexa, what brand of smart speakers are Las Vegas consumers likely to own?

Read More

0 Comments Click here to read/write comments

Topics advertise in las vegas, advertising in las vegas, smart speakers, amazon echo, google home, siri, alexa, google, apple, amazon

Advertising On Las Vegas TV: Where Have The Viewers Gone?

Jun 13, 2022 3:39:38 PM / by Larry Julius

During the past seven days. according to Nielsen, only 64.7% of local consumers tuned in to Las Vegas television stations like KSNV, KVUU, KLAS, KTNV, and KLVX.  TV's diminishing reach among adults 18 and older has been eclipsed by the audience size for social media, cable, and Las Vegas radio. Furthermore, streaming video services such as Netflix, Hulu, Prime, and Disney+ are quickly reaching parity with over-the-air options.

The erosion of local TV station audiences is stunning when comparing prime-time ratings from the past.  In 1980, the highest-ranked TV show was Cheers with a 21.3 rating. The 30th-ranked show was The Wonder Years with a 14.2 rating.

Twenty years later, Survivor was the number one show with a 17.4 rating and Family Law was the 30th ranked show with an 8.8 rating.

Finally, in 2019, Sunday Night Football was the number one ranked show with a 10.9 rating. Survivor tied with Dancing With The Stars in 30th place with a 5.5 rating.

It is stunning to think that the number one TV show in 2019 had a 24% lower rating than the 30th-ranked show in 1980.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, television advertising, las vegas tv advertising, las vegas small business owner, best way to advertise in las vegas, advertise on las vegas TV, best way to advertise, small business, television, pay-TV, cox cable, cable TV, direcTV, small business marketing, satellite TV, OTT, CTV, svod, avod, streaming TV, local television

Advertising On Las Vegas Radio Still #1 Way to Reach Consumers

Jun 8, 2022 2:23:50 PM / by Larry Julius

Every week, according to new Nielsen data, 1,516,694 adults tune in to a Las Vegas radio station. This is more consumers than use social media, access local cable, watch broadcast TV, stream video channels, listen to streaming audio, read a newspaper, or download a podcast.

Based on per capita estimates from the National Retail Federation (NRF), Las Vegas consumers are expected to spend between $34.7 and $35.4 billion at retail in 2022, a six to eight percent growth over the previous year. Utilizing radio's enormous advertising reach, local business owners can compel shoppers to spend this large pool of cash in their stores and on their websites.

The number of consumers reached is critical to the success of an advertising campaign.

According to a Nielsen study, after the actual content of the commercial message itself, reach is the most potent advertising element that can drive sales. Reach is more important than brand, recency, or even context. Las Vegas radio provides local business owners with the most significant reach among consumers.

Read More

0 Comments Click here to read/write comments

Topics reach, return on investment, roi, small business advertising, small business owner, las vegas small business owner, in-car listening, retail, best way to advertise, reach and frequency, small business, retail sales, retail stores, retailer, in-car audio, small business marketing, advertising reach, retail spending, advertising return on investment, advertising roi

Father's Day 2022: Las Vegas Consumers Will Spend $139 Million

May 31, 2022 2:55:30 PM / by Larry Julius

Father's Day this year is on Sunday, June 19. Based on projections from the National Retail Federation (NRF), Las Vegas shoppers are expected to spend $139.2 million on the dads in their life. This is on par with the record-breaking $139.8 million spent in 2021.

“Despite growing concerns about inflation, consumers plan to spend approximately the same amount as last year in celebration of Father’s Day,” NRF President and CEO Matthew Shay said. “Spending patterns also reflect the sentimental nature of the holiday as consumers are prioritizing unique and meaningful gifts.”

The NRF projects that nearly 60%, of all Father's Day purchases in Las Vegas, will be for special outings, clothing, gift cards, and electronics. Although most category spending will be down slightly from last year, the amount of money spent on special outings such as dinner is expected to increase by over 8%.

Here is how this large pool of Father's Day cash in Las Vegas is expected to be distributed in all retail categories.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, las vegas small business owner, best way to advertise in las vegas, holiday, holiday shopping, best way to advertise, consumer spending, small business, small business marketing, holiday advertising, consumer confidence, advertising options, father's day advertising, father, father's day

Television Advertising In Las Vegas: What Are Consumers Watching?

May 11, 2022 2:28:09 PM / by Larry Julius

Every week, 1.7 million Las Vegas consumers watch something on TV.

Not too many years ago, when a Las Vegas consumer sat down to watch TV, the program options were limited to what was on KSNV, KVUU, KLAS, KTNV, KLVX, or, maybe, what was on a handful of cable channels.  That was then. This is now.

Today, according to Nielsen, each time a TV is turned on in a Las Vegas living room, the viewer has more than 817,000 options not only from broadcast stations and cable systems, but also from streaming video platforms like Netflix, Hulu, Disney+, Peacock, YouTube, Amazon, Tubi, Crackle, and FreeVee.

Of course, Las Vegas consumers don't even need to sit down in front of their big-screen LCD, anymore. Most of the 817,000 available programs can also be viewed on their computers, tablets, gaming devices, and smartphones. But as far as viewers are concerned, though, it's all just television.

Read More

0 Comments Click here to read/write comments

Topics television advertising, las vegas tv advertising, advertise on las vegas TV, television, pay-TV, cox cable, cable TV, direcTV, satellite TV, Streaming Video, CTV, svod, avod, streaming media, streaming TV, local television

Las Vegas Radio Listeners Lead The Return To 'Normal'

Apr 28, 2022 11:46:43 AM / by Larry Julius

Each week according to Nielsen, 1.5 million consumers tune in to a Las Vegas radio station. This is significantly more adults than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

There are two traits Las Vegas radio listeners have in common. First, they are very loyal to their favorites, tuning-in to, on average, only 3.0 different stations each week.

Second, and of particular importance to Las Vegas small business owners, radio listeners are returning to 'normal' at a faster rate than the general population after more than two years of pandemic.

Since the onset of the COVID-19 crisis, Nielsen has been measuring consumer sentiment in regard to normal behaviors. In a survey conducted in March of this year, 83% of adults say they are "ready to go and feel life is becoming more normal". This is up dramatically from the same time last year.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, radio advertising, las vegas small business owner, best way to advertise in las vegas, retail, best way to advertise, consumer spending, small business, retail sales, retail stores, retailer, small business marketing, consumer confidence, retail spending

Receive Great Advertising Advice Direct To Your Inbox...

Advertise On Las Vegas Radio

Recent Posts

Our Social Media