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Grab A Larger Share Of Las Vegas's Accelerating Retail Spending

Mar 4, 2021 1:44:32 PM / by Larry Julius

Las Vegas area consumers are expected to spend upward of $30.1-billion at retail in 2021. This would be, at minimum, a 6.5% jump over 2020. The forecast is based on newly released estimates by the National Retail Federation.

“Despite the continuing health and economic challenges COVID-19 presents, we are very optimistic that healthy consumer fundamentals, pent-up demand and widespread distribution of the vaccine will generate increased economic growth, retail sales and consumer spending,” NRF President and CEO Matthew Shay said.

“From the outset of the pandemic, retailers have gone above and beyond even the most conservative safety guidelines to protect and serve their associates and consumers alike."

To capture the largest possible share of spending growth, local retailers will need to advertise. By the most crucial marketing metrics, the best best way to reach consumers is by advertising on Las Vegas radio.

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Topics small business advertising, small business owner, radio advertising, las vegas small business owner, retail, consumer spending, small business, retail sales, retail stores, retailer, website visitors, web traffic, small business marketing, online shopping, retail spending

Advertise in Las Vegas: How Local Consumers Use The Internet?

Feb 26, 2021 2:00:46 PM / by Larry Julius

Las Vegas area business owners are expected to invest $473-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 96% of adult consumers in the Las Vegas area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-four percent of Las Vegas adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business advertising, small business owner, advertise in las vegas, las vegas small business owner, online advertising, internet advertising, digital advertising, twitter, social media advertising, facebook, instagram, facebook advertising, small business, small business marketing, OTT, CTV, svod, avod, online shopping

5 Key Advertising Stats Las Vegas Small Business Owners Should Know

Feb 22, 2021 2:24:39 PM / by Larry Julius

Since 1930, advertising on Las Vegas radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Las Vegas business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Las Vegas radio.

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Topics reach, return on investment, roi, best way to advertise in las vegas, radio commercials, in-car listening, retail, best way to advertise, retail sales, retail stores, retailer, website visitors, web traffic, in-car audio, advertise on radio, radio listening, listening on location, online shopping

Advertising In Las Vegas: Reaching Female Consumers

Feb 10, 2021 2:11:57 PM / by Larry Julius

There are 908,100 adult women in the Las Vegas area. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $33.2 billion and $37.9 billion this year.

Overall, according to the Bureau of Labor Statistics and the US Census Bureau:

  • Single women across all income brackets spend, on average, $34,817 on goods and service
  • Working married women contribute over a third of their families’ incomes
  • Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981.

Furthermore, according to research published by Forbes:

  • The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).
  • Women are 50% more likely than men to regularly watch online how-to videos.
  • 94% of women between the ages of 15-35 spend over an hour per day shopping online.
  • 70% of travel consumers are women.
  • 85% of women say that if they like a brand, they will remain loyal to it.

For Las Vegas small business owners to successfully capture a meaningful share of the local female economy requires advertising.

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Topics small business advertising, small business owner, las vegas radio stations, las vegas small business owner, best way to advertise in las vegas, advertise to women, advertise to mothers, advertise to working women, marketing to women, single women, best way to advertise, small business, advertise on radio, small business marketing

How Smart Speakers Affect Advertising On Las Vegas Radio

Feb 4, 2021 2:35:38 PM / by Larry Julius

Las Vegas's first radio station, KGIX-AM, began broadcasting in 1930.  The process of getting the station's programming from the studio into the home of local listeners required tall-transmitting towers with miles of underground copper wire in the middle of massive fields.

For the next 63 years, this massive investment in real estate, steel, and cooper was the only method of delivering a radio advertiser's message into the ears of Las Vegas consumers.

In 1993, however, new technology permitted Las Vegas radio stations to augment the reach of their tall towers by simultaneously streaming its over-the-air programming via the internet. This provided local consumers with the choice of listening to their favorite stations on their car radios, clock radios, and boom boxes or on an internet connected devices like computers, smartphones, or tablets.

Today, based on estimates from Edison Research, 11% of listening to local radio stations occurs on a streaming media device.  The ability for AM/FM to migrate from their tall towers to internet streaming allows Las Vegas radio to reach more local consumers every week than all other media.

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Topics small business advertising, small business owner, las vegas small business owner, best way to advertise in las vegas, best way to advertise, small business, smart speakers, amazon echo, google home, siri, alexa, advertise on radio, small business marketing

Las Vegas Radio: Which Stations Do Local Consumers Prefer?

Jan 25, 2021 5:38:45 PM / by Larry Julius

There are 38 radio stations in Las Vegas. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 1.5 million adults tune-in to their favorite Las Vegas radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Las Vegas radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.9 each week.  So, which stations do local consumers choose?

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Topics radio advertising, millennials, radio commercials, in-car listening, smart speakers, streaming audio, millennial parents, in-car audio, radio listening, listening on location, radio formats

Advertising In Las Vegas: Drivers Turn Up The Radio

Jan 20, 2021 4:32:12 PM / by Larry Julius

In 1920, the few Las Vegas residents who owned a homemade crystal radio set might be able to tune-in KHJ from Los Angeles, one of the first stations in the western U.S.

From that time, many predicted radio's success would succumb to advances from new technologies. In 1927, the challenge came from talking movies. In the 1940s, the predators were 13-inch TV sets. In the 1970s, it was 8-track and cassette tapes. In the past 20 years, there was a multi-flank attack from iPods, Zunes, YouTube, Sirius, XM, Pandora, Spotify,

So far, all of these challengers have failed. Not even a pandemic has been able to remove radio as a vital force in the life of Las Vegas consumers.

Every week, according to Nielsen, more adults tune-in to Las Vegas radio than watch TV or cable. Use social media platforms like Facebook or Instagram. Read newspapers. Or, stream music from Pandora or Spotify.

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Topics small business advertising, small business owner, las vegas small business owner, best way to advertise in las vegas, in-car listening, point of purchase, best way to advertise, small business, in-car audio, vehicle traffic, advertise on radio, small business marketing, radio listening, mobility

Is Advertising On Twitter Right For Las Vegas Small Business Owners?

Jan 12, 2021 1:27:25 PM / by Larry Julius

How important is Twitter to Clark County consumers? Yesterday, for instance, the social media platform was mentioned in at least ten articles published by the Las Vegas Review-Journal yesterday.  Almost every local TV newscast included references to the site as well.

Twitter's outsized presence in the news, however, is enormously disproportional to the importance of the micro-blogging app in the life of Las Vegas's consumers.

According to Nielsen, only about 13% of adults in Las Vegas use Twitter during the course of a month. This is minuscule compared to other social media platforms like Instagram and Facebook.

Twitter offers 20 different options that Las Vegas small business owners can utilize to market their goods and services to local consumers.  The platform's minimal reach, however, can hamper the success of any advertising campaign.

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Topics small business advertising, small business owner, radio advertising, las vegas small business owner, twitter, social media advertising, facebook, instagram, best way to advertise, facebook advertising, small business, social media, small business marketing

Small Business Advice: 5 Facts About Advertising On Las Vegas Radio

Dec 17, 2020 1:34:25 PM / by Larry Julius

Local radio did to come to Las Vegas until 1930, when local resident John Heaton was awarded a license for KGIX. 

Prior to the arrival of KGIX, radio listeners in Las Vegas were dependant mostly on distant broadcasts. These were primarily from Los Angeles based stations.

KGIX, unfortunately, lasted for only five years. The station was both underpowered and under-financed.

In 1939, a more successful radio station was licensed to Laure Belle and Maxwell Kelch of Las Vegas. The call letters KENO were chosen.

The inaugural broadcast of the station occurred in 1941 from studios located in the Meadows Nightclub on Boulder Highway. Shortly, thereafter the station moved to the El Rancho Vegas Hotel & Casino at 2500 Las Vegas Boulevard. It broadcast from that location until 1960.

For almost 100 years, small business owners have depended on local radio stations to successfully market their goods and services through depressions, recessions, wars, and natural disasters. Even now, during a pandemic, advertising on Las Vegas radio remains a dependable way to make cash registers ring.

Here are five facts every Las Vegas Small business owner needs to know about local radio in 2020.

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Topics small business advertising, small business owner, radio advertising, las vegas radio stations, las vegas small business owner, best way to advertise in las vegas, online advertising, best way to advertise, small business, small business marketing, time spent listening, education, online shopping

Online Advertising In Las Vegas: How Much Do Local Businesses Spend?

Dec 14, 2020 4:40:24 PM / by Larry Julius

Over 95% of Las Vegas adults have access to the internet, according to Nielsen. Almost 65% of these consumers spend more than five hours a week connected.

Nielsen reports that Las Vegas consumers go online to stay connected to friends and family; research products and services; learn the latest news, and obtain directions to where they are going and know what the weather will be when they get there.  

Here are some of the many reasons why Las Vegas internet users go online each month

  • Social Media: 75%
  • Weather: 51%
  • Online Banking: 44%
  • Maps/Directions: 41%
  • Product Reviews: 37%
  • Restaurant Reviews: 30%
  • Current Events: 28%
  • Sports Scores/News: 21%
  • Job Search: 15%
  • Real Estate: 12%

And, of course, there is shopping.  Over the past six months, according to Nielsen, 75.9% of Las Vegas consumers shopped online for every imaginable product and service including, cars, golf clubs, office supplies, wedding rings, mattresses, tires, medicine, shoes, socks, and eyeglasses.

To reach local consumers while they are online, Las Vegas businesses will spend $429 million for digital advertising in 2020, according to Borrell Associates.  Here is how the money is being spent:

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Topics small business advertising, small business owner, radio advertising, las vegas small business owner, online advertising, social media advertising, small business, e-commerce, social media, online job posting, small business marketing, OTT, CTV, email marketing, email advertising

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