Advertise In Vegas

Advertise In Las Vegas: How To Book Guests For A Podcast

Apr 26, 2022 2:25:02 PM / by Jason Muth

According to Nielsen, 98.2% of Las Vegas adults have access to the internet. An online connection is all that is needed to listen to a podcast. In all 21.7% of consumers, in fact, do listen to podcasts every month. They listen while at home, commuting, at the gym, at work, at the local coffee shop, pretty much anywhere there is WIFI or good cell service.

Most likely, at one time or another, each of the 388,871 podcast listeners in the Las Vegas area has thought to themselves, “I could do that. I could launch my own podcast.” This is theoretically true.

A quick Google search by aspiring Las Vegas content producers will reveal which recording equipment to buy, how to edit shows, and how to post episodes for the world to hear on platforms like Apple Podcasts, Spotify Google, Stitcher, and Tune-In. The magic of being a successful podcaster, however, involves persistence, longevity, and consistently engaging content.

One element of podcasting that often adds dimension and perspective to new episodes is the use of podcast guests. Not only do guest experts supply engaging content, but usually they will participate in return for exposure without the need to shell out any cash.

But how does a Las Vegas business small owner get started? It’s a very chicken-and-egg situation.

A podcaster first needs to publish episodes to demonstrate to potential guests that the podcast is worthy of their participation, especially because there are so many choices. Currently, there are over 2.4 million valid podcasts in Apple’s Podcast directory alone, according to podcast industry insights expert Daniel J. Lewis.

So, what separates podcasters who stick it out for the long haul from those who give up after just a few episodes?  One of the primary factors is the subject matter and the ability to book guests.

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Topics small business advertising, small business owner, las vegas small business owner, small business, small business marketing, podcasts, podcasting

Advertise On Las Vegas Radio: AM/FM Still Top Choice In Cars

Mar 17, 2022 10:52:56 AM / by Larry Julius

There are about 1,400,000 registered passenger vehicles in the Las Vegas area. Some are cars. Some are trucks. Some are Hondas. Some are Fords. Some are Teslas. Some have four doors. Some have two. Some go fast. Some go slow. Some guzzle gas. Some sip. Some are red. Some are blue.

The one thing that almost every car and truck in the Las Vegas area have in common, though, is the AM/FM radio smack-dab in the middle of the dashboard.

The first car radio went on sale in 1930. It was an invention of the Galvin Manufacturing Company. The company named the radio 'Motorola,' and its cost was $130, around $2000 in today's dollars. By 1935, more than three million car radios had been installed.

Today, AM/FM radio is part of every car and truck on Las Vegas area roads. In addition to the radio, many of these vehicles also provide drivers with other audio options, including a CD player, Sirius/XM, Pandora, Spotify, podcasts, and easy access to personal MP3 collections.

It is fair, then, for small business owners who depend on Las Vegas radio to advertise their goods and services to ask: with all the audio options on today's dashboards, is anyone listening to local AM/FM radio in the car anymore?

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Topics automotive, radio advertising, pandora, spotify, in-car listening, sirius/xm, best way to advertise, streaming audio, in-car audio, podcasts, radio listening, share of ear, podcasting, car radio

How To Create A Podcast For A Las Vegas Small Business

Mar 11, 2022 3:33:36 PM / by Jason Muth

If you're anything like the 1.5 million Las Vegas consumers who, according to Nielsen, listen to or download a podcast every month, you probably already see the value in podcasting as a relatively new audio medium that entertains, enlightens, motivates, or informs listeners.

But if you're part of the 78% of local adults who are not regular podcast listeners, you're probably wondering why on earth would anyone want to listen to a podcast, let alone create one for their Las Vegas business.

Launching a podcast might seem like a daunting test for small business owners without much technical background or an understanding of how to structure a compelling conversation that will engage prospective customers.

In reality, local small business owners can easily reach new customers with podcasts and complement their traditional advertising in Las Vegas with a longer-form, conversational medium that showcases the company's knowledge in an authoritative manner.

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Topics small business advertising, small business owner, las vegas small business owner, best way to advertise in las vegas, online advertising, internet advertising, digital advertising, best way to advertise, small business, small business marketing, podcasts, podcasting

Las Vegas Radio Still Reaches More Consumers Than All Other Media

Dec 10, 2021 3:24:03 PM / by Larry Julius

When KGIX-AM became Las Vegas's first radio station in 1930, there was no Facebook, no Cox Cable, no Sirius/XM, no Netflix, and no podcasts. It would be 23 years before there was even a local TV station.  Consequently, it was pretty easy for radio to become the number one reach medium among local consumers.

Over the past 91 years, Las Vegas business owners have come to depend on the mammoth reach of radio among local shoppers to successfully market the goods and services they sell. Advertising on Las Vegas radio has helped Nevada companies to survive and thrive during world wars, natural disasters, recessions, depressions, and even a pandemic.

Heading into 2022, local consumers have more media choices than ever before. But, despite the overabundance of social media, video streaming, audio streaming, cable, and other technological marvels, Las Vegas radio is still the most used advertising medium.

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Topics reach, radio advertising, pandora, spotify, sirius/xm, best way to advertise, streaming audio, podcasts, advertising reach, streaming media, podcasting, las vegas radio

Who Listens To Podcasts in Las Vegas?

Oct 11, 2021 7:25:00 AM / by Larry Julius

According to Nielsen, 386,216 Las Vegas consumers listened to or downloaded a podcast during the past 30 days. This is 21.7% of the adult population.

A podcast is a downloadable digital audio file available to listeners on an internet-connected device like a smartphone, tablet, or computer. These files are typically part of series focusing on a particular theme such as true crime, professional football, politics, or pop culture.

Las Vegas consumers can listen to their favorite podcasts whenever they choose using apps like Spotify, Pandora, Google, and Stitcher. The most used podcasting app, though, is Apple Podcasts.

Research from PodcastHosing.org indicates that Las Vegas consumers can access more than 2,000,000 podcast series comprising over 48,000,000 unique episodes. According to data compiled by Edison research, the top 10 podcasts during the second quarter of 2021 were:

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Topics las vegas radio stations, best way to advertise in las vegas, online advertising, internet advertising, digital advertising, best way to advertise, streaming audio, podcasts, streaming media, podcasting

Why Audio Advertising In Las Vegas Drives Purchase Decisions

Apr 8, 2021 1:39:20 PM / by Larry Julius

Las Vegas consumers are expected to spend nearly 7% more at retail in 2021 than in 2020. This forecast is based on recently released data from the National Retail Federation.

To lay claim to a significant share of growing consumer spending, Nevada retailers will need to advertise.

“Think you have a great product?” asks the US Small Administration. “Unfortunately, no one’s going to know about it unless you advertise.”   

“Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Scientifically speaking, the fastest way a marketing message can reach the areas of a Las Vegas consumer's brain responsible for purchase decisions is through the ear.  That's why audio advertising can be far more potent than visual messaging.

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Topics small business advertising, small business owner, pandora, spotify, las vegas small business owner, best way to advertise in las vegas, retail, sirius/xm, best way to advertise, small business, streaming audio, retail sales, retail stores, retailer, small business marketing, podcasts, retail spending

Advertising In Las Vegas: Radio Listening Little Changed From Year Ago

Aug 10, 2020 10:01:00 AM / by Larry Julius

During July, 1.4 million adult radio-listeners spent two hours per day listening to their favorite Las Vegas radio stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little changed compared to a year ago.

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

In July of 2019, according to Nielsen, 66.7% of listening to Las Vegas radio occurred away from home. During July of this year, out-of-home listening remains virtually unchanged.

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Topics small business advertising, small business owner, radio advertising, pandora, spotify, las vegas small business owner, sirius/xm, best way to advertise, small business, corona, coronavirus, covid 19, advertise on radio, small business marketing, podcasts, pandemic

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