Advertise In Vegas Advertise In Vegas

How Has Working From Home Affected Advertising On Las Vegas Radio?

Aug 24, 2020 10:14:00 AM / by Larry Julius

Before COVID-19, most listening to Las Vegas radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

Advertising In Las Vegas: work from home consumers

Among homebound employees, Nielsen discovered that listening to music on radio remains an important part of their working hours. This is good news for Clark County small business owners who advertise on Las Vegas radio
Advertise In Las Vegas Work From Home
Despite the disruptions to work-life and commuting habits, 1.4 million adult consumers spend, on average, 1.75 hours per day listening to Las Vegas radio. This time spent with radio is little changed from a year ago.
Advertising On Las Vegas Radio Time Spent ListeningBeginning in 1921, when KENO signed-on as the first radio station serving Nevada, small business owners have depended on Las Vegas radio to market their goods and services through recessions, depressions, and natural disasters.  All the research indicates that AM/FM radio is as dependable now as it was then.

More Advertising Advice For Las Vegas Small Business Owners

Advertise On Las Vegas Radio Stations

Topics: radio advertising, best way to advertise in las vegas, effective radio advertising, in-car listening, best way to advertise, corona, coronavirus, covid 19, advertise on radio, advertising reach, radio listening, work from home, listening on location, time spent listening

Receive Great Advertising Advice Direct To Your Inbox...

Advertise On Las Vegas Radio

Recent Posts

Our Social Media