Before COVID-19, most listening to Las Vegas radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.
Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.
Despite the disruptions to work-life and commuting habits, 1.4 million adult consumers spend, on average, 1.75 hours per day listening to Las Vegas radio. This time spent with radio is little changed from a year ago.
Beginning in 1921, when KENO signed-on as the first radio station serving Nevada, small business owners have depended on Las Vegas radio to market their goods and services through recessions, depressions, and natural disasters. All the research indicates that AM/FM radio is as dependable now as it was then.More Advertising Advice For Las Vegas Small Business Owners
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