You've done the research. You now know that by every measure, radio advertising is the most effective way for your Las Vegas small business to market its goods and services.
You've also learned that, on average, adults spend almost two hours per day listening to Las Vegas radio.
If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable ROI for any Las Vegas small business owner.
What you may not have figured out, however, is what is the best time of day to advertise on Las Vegas radio?
The chart below demonstrates that radio reaches a significant portion of Las Vegas consumers during every part of the day including late-night, overnight, and on the weekends.
It is also clear that most listening to Las Vegas radio occurs Monday through Friday between 6:00 am and 7:00 pm. This is often referred to as prime-time. As a consequence of supply-and-demand pricing, however, prime-time is also the most expensive time to advertise.
% of Las Vegas Consumers Reached by Radio - Time of Day
For a Las Vegas small business owner, then, advertising effectively only during prime-time could be cost prohibitive. But there is a way to reach the prime-time audience without paying a premium price.
It turns out that almost 8-out-of-10 adults who listen to Las Vegas radio stations during prime-time also listen during other parts of the day as well. The good news for business owners is that the cost of advertising outside of prime-time is considerably less expensive.
People Who Listen To Las Vegas
Radio Stations During Prime Time
So, it is possible for the budget conscious Las Vegas small business owner to effectively reap all of the benefits of radio advertising (the reach, the frequency, and the ROI) without breaking the bank.
It is important to point out, though, that there is no difference in the quality of the consumers who listen to Las Vegas radio during prime-time vs. other times of the day. Therefore, regardless of the type of listeners a small business is targeting, that audience can be reached on the radio at any time.