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Las Vegas Retailers Can Increase Sales During Holiday Shopping Season

Oct 11, 2019 12:06:00 PM / by Larry Julius

Las Vegas consumers are expected to spend $5 billion on this year's holiday shopping, based on predictions by the National Retail Federation.  This would be a 4% increase over last year.

Deloitte, one of the world's top four accounting firms, forecasts similar growth.

"The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."

For most Clark County retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas.

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Topics small business owner, radio advertising, advertising in las vegas, best way to advertise in las vegas, advice, retail, store traffic, christmas shopping, holiday shopping

Recession? Why Las Vegas Business Owners Should Continue Advertising

Sep 25, 2019 5:27:44 PM / by Larry Julius

It's the cycle of American business. During this country's history there have been more recessions than presidents, 47 vs. 45.  Unfortunately, some economists believe number 48 could start any day now.  

The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Las Vegas small business owners sell fewer of their goods and services.

There is one thing a recession is not.  It is not a time for local business owners to stop advertising.

One of the great marketing minds of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time."

There are many examples of companies that have proven Mr. Ford's observation to be accurate. The bowl of cereal you had this morning could be one example.

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Topics reach, return on investment, roi, las vegas radio stations, advertise in las vegas, best way to advertise in las vegas, advice, retail, recession

How Vegas Businesses Can Compete For $55 Million In Halloween Spending

Sep 20, 2019 3:34:27 PM / by Larry Julius

Based on information from the National Retail Foundation, Las Vegas consumers will be spending $55 million on Halloween this year. 

Typically, 80% of all Halloween shopping, according to the NRF, will occur between now and October 16.  The remaining dollars will be spent in the last 14 days leading up to the holiday.

Nearly 53% of consumers in Clark County are expected to participate in Halloween this year, each spending, on average, about $86.  This money will go towards the purchase of candy, decorations, costumes, pumpkins, and greeting cards.

Almost every type of small business in Las Vegas enjoys a taste of this spending. This includes hardware stores, convenience stores, craft stores, fabric stores, thrift stores, florists, card stores, consignment shops, haunted houses, home decor store, bakeries, and, of course, candy stores.

To claim a significant share of this Halloween cash will require local small business owners to advertise.  The key to successful advertising is reaching as many Halloween shoppers as possible over the next four weeks.

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Topics radio advertising, las vegas radio stations, advertising in las vegas, best way to advertise in las vegas, retail, store traffic, halloween, holiday

Advertising Helps Some Las Vegas Retailers To Sleep Better

Sep 17, 2019 11:30:00 AM / by Larry Julius

Business owners who sell mattresses in the Las Vegas area might be losing sleep.

Last year, Clark County consumers spent close to $481 million for new mattresses.  A recent survey conducted by Piper Jaffray indicates that many retailers believe  that the category will become even stronger during the last four months of this year.

The reason for the owners' sleep loss is that many customers are skipping local stores and buying their mattresses on the internet. According to Statista, 37% of mattress buyers are now purchasing from one-of-175 direct-to-consumer sites like Casper or from online retailers like Amazon. 

To keep customers shopping local requires advertising.

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Topics small business advertising, las vegas radio stations, las vegas small business owner, best way to advertise in las vegas, advice, retail, mattress

Advertising In Las Vegas: Options For Small Business Owners

Sep 13, 2019 4:01:53 PM / by Larry Julius

Advertising is critical to the success of every Las Vegas small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Las Vegas radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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Topics reach, television advertising, las vegas small business owner, best way to advertise in las vegas, advertise on las vegas TV, effective radio advertising, social media advertising, newspaper advertising, retail

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