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Las Vegas Radio Listeners Lead The Return To 'Normal'

Apr 28, 2022 11:46:43 AM / by Larry Julius

Each week according to Nielsen, 1.5 million consumers tune in to a Las Vegas radio station. This is significantly more adults than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Advertise In Las Vegas Media Options (Reach) 2021

There are two traits Las Vegas radio listeners have in common. First, they are very loyal to their favorites, tuning-in to, on average, only 3.0 different stations each week.

Second, and of particular importance to Las Vegas small business owners, radio listeners are returning to 'normal' at a faster rate than the general population after more than two years of pandemic.

Since the onset of the COVID-19 crisis, Nielsen has been measuring consumer sentiment in regard to normal behaviors. In a survey conducted in March of this year, 83% of adults say they are "ready to go and feel life is becoming more normal". This is up dramatically from the same time last year.Advertise In Las Vegas Consumer Sentimen Nielsen 2022t

The Nielsen research also shows a sharp increase in 'normal' weekly consumer activities now versus the peak of the pandemic.

Las Vegas Radio Listeners Lead The Return To NormalFor local small business owners interested in marketing their goods and services as consumer activity returns to 'normal', the Nielsen survey indicates that advertising on Las Vegas radio may be the best choice.New call-to-action

Among the normal weekly activities mentioned above, radio listeners are significantly more likely to be participating than the general population.

Advertise In Las Vegas Consumers Return To Normal

The normalization of retail activities is expected to propel local spending to record levels this year.

Advertise In Las Vegas Consumers Get Back to NormalLas Vegas area consumers are expected to spend close to $35.4 billion at retail in 2022, based on per capita spending estimates from the National Retail Federation (NRF). This would be an eight percent increase versus 2021.

To capture a meaningful share of these expanding retail dollars, Las Vegas businesses need to consider advertising.

Over the past 92 years, Las Vegas business owners have come to depend on the mammoth reach of radio among local shoppers to successfully market the goods and services they sell. Advertising on Las Vegas radio has helped local companies to survive and thrive during world wars, natural disasters, recessions, depressions, inflation, and pandemics.

The current research discussed here indicates that advertising on Las Vegas radio is still the best marketing option for local business owners.

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Topics: small business advertising, small business owner, radio advertising, las vegas small business owner, best way to advertise in las vegas, retail, best way to advertise, consumer spending, small business, retail sales, retail stores, retailer, small business marketing, consumer confidence, retail spending

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