Advertise In Vegas Advertise In Vegas

OTT & CTV: Who Watches Streaming Video In Las Vegas?

Mar 19, 2021 3:34:58 PM / by Larry Julius

Each week, according to Nielsen, 68.6% of Las Vegas consumers watch video programs that aren't delivered over-the-air by local TV stations.  They aren't coming from a local cable company or by satellite.  Instead, these programs are being streamed directly to viewers via an internet connection.

This type of streamed video content is called OTT (Over-The-Top-Television) or CTV (Connected-Television). These two terms are sometimes are often used interchangeably but do have a subtle difference.

OTT generally means the video is watched on a small device like a computer, tablet, or smartphone.  CTV, on the other hand, typically means the content is viewed on a smart-TV or a regular television using a streaming device like a Roku or Amazon stick.

In Las Vegas, OTT/CTV has exceeded the weekly reach of local newspapers and streaming audio services such as Pandora and Spotify. The medium is rapidly approaching the reach of local cable and broadcast TV stations.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, advertise in las vegas, las vegas small business owner, online advertising, internet advertising, digital advertising, best way to advertise, small business, small business marketing, Streaming Video, OTT, CTV, svod, avod

Advertise in Las Vegas: How Local Consumers Use The Internet?

Feb 26, 2021 2:00:46 PM / by Larry Julius

Las Vegas area business owners are expected to invest $473-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 96% of adult consumers in the Las Vegas area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-four percent of Las Vegas adults spend at least one hour per week online, with most spending at least 10 hours connected.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, advertise in las vegas, las vegas small business owner, online advertising, internet advertising, digital advertising, twitter, social media advertising, facebook, instagram, facebook advertising, small business, small business marketing, OTT, CTV, svod, avod, online shopping

Marketing To Las Vegas Pet Owners: A Guide For Small Business Owners

Oct 22, 2019 5:32:00 PM / by Larry Julius

Las Vegas small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $465,000,000 this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how local spending on furry companions breaks down:

  • Food: $190,897,000
  • Supplies/OTC Medicine: $102,432,000
  • Vet Care: $116,400,000
  • Live Pet Purchases: $13,968000
  • Other Services: $41,904,000

The biggest month for sales of pet-related products and services in Las Vegas is, by far, December. That is when 10.5% of all annual spending happens in this category.

Read More

0 Comments Click here to read/write comments

Topics radio advertising, las vegas radio stations, internet advertising, social media advertising, newspaper advertising, retail, best way to advertise, consumer spending, facebook advertising, pet marketing

Advertising In Las Vegas: Getting In The Last Word

Sep 4, 2019 2:44:00 PM / by Larry Julius

When a Las Vegas small business owner advertises on a local radio station, the first words determine if consumers will pay attention. The article "Be Heard: The #1 Job of Commercials on Las Vegas Radio" discusses this topic in-depth.

When it comes time to buy, however, getting in the final word can be equally important.  Advertising on Las Vegas radio is often the last voice a customer hears before making a purchase in-store or online.

Being the last voice serves as a potent reminder to consumers that a business or product exists.  Especially since our brains make things very easy to forget. Science says it's so.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, radio advertising, las vegas radio stations, advertise in las vegas, las vegas small business owner, effective radio advertising, online advertising, internet advertising, brick and mortar, point of purchase

Best Way To Advertise A Restaurant In Las Vegas

Aug 20, 2019 11:00:00 AM / by Larry Julius

This year, Las Vegas area consumers will spend $6.3 billion in local restaurants and drinking establishments. There are thousands of local restaurants from Pahrump to Mesquite  hungry for a bite of that cash.

Unfortunately, many of the restaurants that are here today will be gone tomorrow. According to FSR, an industry trade magazine, 60% of restaurants fail within their first year. Eighty percent never make it to their fifth anniversary.

CBI Insights studies why small business owners, such as local restaurants, fail.  Reason number eight is poor marketing and advertising.  Good food and friendly service are not enough to make a cash register ring.

Read More

0 Comments Click here to read/write comments

Topics las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, online advertising, internet advertising, social media advertising, newspaper advertising, restaurant, restaurant marketing, restaurant advertising

Social Media Advertising vs. Las Vegas Radio

Aug 12, 2019 11:02:00 AM / by Larry Julius

The first radio station in Las Vegas went on-the-air in 1940.  Sixty-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, and Snapchat, Pinterest, Reddit, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Las Vegas business owners began to experiment with advertising.

By every key advertising metric, though, Las Vegas radio remains the best choice for a small business to market their goods and services. Here's why.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, online advertising, internet advertising, digital advertising, twitter, social media advertising, facebook, instagram

Is Las Vegas Radio Still Relevant To Local Consumers?

Jul 26, 2019 6:54:00 PM / by Larry Julius

This year marks 79 years since KENO became the first radio station in Las Vegas.  From that time, local, small business owners have depended on radio advertising to market their goods and services.

So, it is a fair question for a 21st-century business owner to ask: Is Las Vegas radio still relevant in the life of local consumers?

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," said media expert Doug Schoen in Forbes Magazine, "but recent Nielsen data shows radio actually has the most reach among American media consumers." 

Last week, for instance, significantly more local consumers tuned-in to a Las Vegas radio station than watched local TV, read a local newspaper, or logged-on to a streaming audio site like Pandora and Spotify.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas tv advertising, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, effective radio advertising, internet advertising, digital advertising

How Internet Advertising Compares to Las Vegas Radio

Jul 11, 2019 3:30:00 PM / by Larry Julius

Here's a quiz for Las Vegas small business owners:

Which of these online sites reach more adults each month than Las Vegas radio stations: Google? Netflix? ESPN? YouTube? Twitter Facebook?

The answer may be a surprise. Radio reaches more adult consumers every month than all websites and apps.  This is critical information for Las Vegas business owners to knows to be able to choose the best way to advertise their goods and services.

The number one media characteristic that contributes to the success of an advertising campaign is reach. This is a measure of how many different people are exposed to an advertiser's message.

Read More

0 Comments Click here to read/write comments

Topics reach, small business advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, effective radio advertising, advice, online advertising, internet advertising, digital advertising

Receive Great Advertising Advice Direct To Your Inbox...

Advertise On Las Vegas Radio

Recent Posts

Our Social Media