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Jason Muth


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Advertise In Las Vegas: How To Book Guests For A Podcast

Apr 26, 2022 2:25:02 PM / by Jason Muth

According to Nielsen, 98.2% of Las Vegas adults have access to the internet. An online connection is all that is needed to listen to a podcast. In all 21.7% of consumers, in fact, do listen to podcasts every month. They listen while at home, commuting, at the gym, at work, at the local coffee shop, pretty much anywhere there is WIFI or good cell service.

Most likely, at one time or another, each of the 388,871 podcast listeners in the Las Vegas area has thought to themselves, “I could do that. I could launch my own podcast.” This is theoretically true.

A quick Google search by aspiring Las Vegas content producers will reveal which recording equipment to buy, how to edit shows, and how to post episodes for the world to hear on platforms like Apple Podcasts, Spotify Google, Stitcher, and Tune-In. The magic of being a successful podcaster, however, involves persistence, longevity, and consistently engaging content.

One element of podcasting that often adds dimension and perspective to new episodes is the use of podcast guests. Not only do guest experts supply engaging content, but usually they will participate in return for exposure without the need to shell out any cash.

But how does a Las Vegas business small owner get started? It’s a very chicken-and-egg situation.

A podcaster first needs to publish episodes to demonstrate to potential guests that the podcast is worthy of their participation, especially because there are so many choices. Currently, there are over 2.4 million valid podcasts in Apple’s Podcast directory alone, according to podcast industry insights expert Daniel J. Lewis.

So, what separates podcasters who stick it out for the long haul from those who give up after just a few episodes?  One of the primary factors is the subject matter and the ability to book guests.

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Topics small business advertising, small business owner, las vegas small business owner, small business, small business marketing, podcasts, podcasting

How To Create A Podcast For A Las Vegas Small Business

Mar 11, 2022 3:33:36 PM / by Jason Muth

If you're anything like the 1.5 million Las Vegas consumers who, according to Nielsen, listen to or download a podcast every month, you probably already see the value in podcasting as a relatively new audio medium that entertains, enlightens, motivates, or informs listeners.

But if you're part of the 78% of local adults who are not regular podcast listeners, you're probably wondering why on earth would anyone want to listen to a podcast, let alone create one for their Las Vegas business.

Launching a podcast might seem like a daunting test for small business owners without much technical background or an understanding of how to structure a compelling conversation that will engage prospective customers.

In reality, local small business owners can easily reach new customers with podcasts and complement their traditional advertising in Las Vegas with a longer-form, conversational medium that showcases the company's knowledge in an authoritative manner.

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Topics small business advertising, small business owner, las vegas small business owner, best way to advertise in las vegas, online advertising, internet advertising, digital advertising, best way to advertise, small business, small business marketing, podcasts, podcasting

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