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Las Vegas Radio: Who's Listening During The Coronavirus Crisis

Mar 27, 2020 3:59:56 PM / by Larry Julius

In a typical week, 1.5 million adult consumers tune-in to Las Vegas radio stations.  But, since the onset of the Coronavirus, the weeks have not been typical.

Before social-distancing and work-from-home orders, 1.1 million Clark County consumers would drive to-and-from work each day. More than 93% of these commuters could be reached by radio.  

Las Vegas area small business owners who depend on radio advertising to market their goods and services, therefore, might be concerned that the disruption in commuting patterns could depress the amount of time consumers spend with local radio.

According to market research, however, radio listening remains an important part of the daily life of consumers. Even amid the current chaos.

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Topics small business advertising, small business owner, las vegas small business owner, retail, small business, corona, coronavirus, covid 19, crisis marketing, marketing, crisis

Keeping Your Las Vegas Small Business Healthy During The Corona Crisis

Mar 16, 2020 5:30:18 PM / by Larry Julius & Bob McCurdy

The top concern of every Clark County small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many Las Vegas area businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising can fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

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Topics small business owner, radio advertising, restaurant, restaurant advertising, retail, recession, best way to advertise, small business, retail stores, retailer, corona, coronavirus, covid 19

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