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Advertising In Las Vegas: Options For Small Business Owners

Sep 13, 2019 4:01:53 PM / by Larry Julius

Advertising is critical to the success of every Las Vegas small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Las Vegas radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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Topics reach, television advertising, las vegas small business owner, best way to advertise in las vegas, advertise on las vegas TV, effective radio advertising, social media advertising, newspaper advertising, retail

Political Advertising: How To Reach Likely Voters In Clark County

Aug 30, 2019 9:45:00 AM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In Las Vegas, the most potent way to reach voters is on local radio.

Last week, for instance, 88% of all registered voters in Clark County tuned-in to a Las Vegas radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

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Topics las vegas radio stations, advertise in las vegas, advertising in las vegas, best way to advertise in las vegas, advertise on las vegas TV, political advertising, issue advertising, likely voters

What Is The Best Way To Advertise In Las Vegas?

Aug 14, 2019 12:30:00 PM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in Clark County is on Las Vegas radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the valley are are expected to spend at least $39 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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Topics small business advertising, small business owner, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, best way to advertise in las vegas, advertise on las vegas TV, twitter, social media advertising, facebook, instagram

Business Owners Recruit Blue Collar Workers on Las Vegas Radio

Jul 5, 2019 3:01:00 PM / by Larry Julius

Forty-percent of contractors nationwide report that they have turned down jobs this year because they don't have enough skilled blue-collar workers.

The labor crunch isn't confined to construction. Overall, 79% of Nevada employers say they are having difficulty filling salaried and hourly craft positions. This includes truck drivers, plumbers, HVAC technicians, electrical workers, machinists, metal workers, landscapers, janitors, and health care workers.

In Clark County, for instance, there are not enough auto mechanics to fill more than 800 open jobs. These types of shortages are stunting many Las Vegas small business owners prospects for growth.

Local business owners can benefit from a study by The North Carolina Works Commission. The NCWC found that the recruitment efforts of many employers in that state are failing because they depend on hiring strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners still depend on hanging help-wanted signs.

What many business owners in the Valley have discovered is that the best way to recruit blue-collar workers is by advertising on Las Vegas radio stations.

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Topics small business advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas tv advertising, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, advertise on las vegas TV, effective radio advertising, recruitment advertising, blue collar workers

How To Advertise To Las Vegas Moms

Jul 1, 2019 5:02:00 PM / by Larry Julius

 

Advertising on Las Vegas radio stations is the best way for local small business owners to reach the lucrative, local mother market.  Here's why.

Las Vegas consumers will spend $39 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 371,000 mothers with children under the age of 17 at home.

Las Vegas small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

  • 48% more likely to take a family vacation
  • 25% more likely to purchase a car or truck
  • 80% more likely to buy furniture
  • 86% more likely to purchase a major appliance
  • 17% more likely to buy a mattress
  • 147% more likely to buy a new house/condo
  • 165% more likely to purchase a boat
  • 25%% more likely to buy carpeting/floor coverings
  • 58% more likely to move
  • 39% more likely to look for a new job
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Why Advertising On Las Vegas Radio Is More Effective Than TV

Jun 20, 2019 5:17:00 PM / by Larry Julius

There are two reasons why advertising on Las Vegas radio stations is more effective than advertising on TV.

The first reason is reach.  In a study conducted by Nielsen, the number of consumers who are exposed to a commercial contributes profoundly to the number of sales it will create.  This is discussed in depth in the free eBook, "Seven Steps For Advertising Successfully In Las Vegas."

Among all media available to local business owners, Las Vegas radio offers the biggest reach.

The second reason why radio advertising is so powerful has been revealed in a new study Mindshare, an advertising agency that buys media for some of the most successful companies in the world including General Mills, Nestlé, Domino's, IBM, Rolex, and John Deere.

According to AdWeek, the Mindshare study used brain activity detected from electroencephalograms (EEGS) and galvanic skin response technology (which measures changes in sweat gland activity) to get a deeper sense of how advertising resonates with people.The Mindshare study indicates that when a brand tells a story using audio media, it elicits a 21% higher emotional intensity than the same story told using visual media.

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