Forty-percent of contractors nationwide report that they have turned down jobs this year because they don't have enough skilled blue-collar workers.

The labor crunch isn't confined to construction. Overall, 79% of Nevada employers say they are having difficulty filling salaried and hourly craft positions. This includes truck drivers, plumbers, HVAC technicians, electrical workers, machinists, metal workers, landscapers, janitors, and health care workers.

In Clark County, for instance, there are not enough auto mechanics to fill more than 800 open jobs. These types of shortages are stunting many Las Vegas small business owners prospects for growth.

Local business owners can benefit from a study by The North Carolina Works Commission. The NCWC found that the recruitment efforts of many employers in that state are failing because they depend on hiring strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners still depend on hanging help-wanted signs.

What many business owners in the Valley have discovered is that the best way to recruit blue-collar workers is by advertising on Las Vegas radio stations.

 

Advertising on Las Vegas radio stations is the best way for local small business owners to reach the lucrative, local mother market.  Here's why.

Las Vegas consumers will spend $39 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 371,000 mothers with children under the age of 17 at home.

Las Vegas small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

• 48% more likely to take a family vacation
• 25% more likely to purchase a car or truck
• 80% more likely to buy furniture
• 86% more likely to purchase a major appliance
• 17% more likely to buy a mattress
• 147% more likely to buy a new house/condo
• 165% more likely to purchase a boat
• 25%% more likely to buy carpeting/floor coverings
• 58% more likely to move
• 39% more likely to look for a new job

There are two reasons why advertising on Las Vegas radio stations is more effective than advertising on TV.

The first reason is reach.  In a study conducted by Nielsen, the number of consumers who are exposed to a commercial contributes profoundly to the number of sales it will create.  This is discussed in depth in the free eBook, "Seven Steps For Advertising Successfully In Las Vegas."

Among all media available to local business owners, Las Vegas radio offers the biggest reach.

The second reason why radio advertising is so powerful has been revealed in a new study Mindshare, an advertising agency that buys media for some of the most successful companies in the world including General Mills, Nestlé, Domino's, IBM, Rolex, and John Deere.

According to AdWeek, the Mindshare study used brain activity detected from electroencephalograms (EEGS) and galvanic skin response technology (which measures changes in sweat gland activity) to get a deeper sense of how advertising resonates with people.The Mindshare study indicates that when a brand tells a story using audio media, it elicits a 21% higher emotional intensity than the same story told using visual media.