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Best Way To Reach Likely Voters in 2022: Advertise On Las Vegas Radio

Feb 11, 2022 5:57:15 PM / by Larry Julius

No matter which Las Vegas television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on KSNV, KVUU, KLAS, KTNV, or KLVX the most effective way to reach likely voters in the Las Vegas area? Or is advertising on cable channels provided by COX, DISH, and DirecTV. the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Las Vegas radio.

Every week, 890,000 likely voters will listen to Las Vegas radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

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Topics television advertising, radio advertising, political advertising, likely voters, best way to advertise, cox cable, cable TV, voters, registered voters, political rates, political rate card, local television, republican voters, democratic voters, independent voters

Political Advertising On Las Vegas Radio Sways Voters

Jul 7, 2020 4:00:33 PM / by Larry Julius

There are 1,335,816 registered voters in Clark County.

According to Nielsen, Las Vegas radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

To be elected, however, requires candidates for every office to share their message with those who are not only registered but who are likely to vote.  Advertising on Las Vegas radio will reach, by far, the most voters who can be counted on to show up on election day.

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Topics radio advertising, political advertising, issue advertising, likely voters, best way to advertise, advertise on radio, election advertising, voters, registered voters, political rates, political rate card

Political Advertising: How To Reach Likely Voters In Clark County

Aug 30, 2019 9:45:00 AM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In Las Vegas, the most potent way to reach voters is on local radio.

Last week, for instance, 88% of all registered voters in Clark County tuned-in to a Las Vegas radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

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Topics las vegas radio stations, advertise in las vegas, advertising in las vegas, best way to advertise in las vegas, advertise on las vegas TV, political advertising, issue advertising, likely voters

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