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How Vegas Businesses Can Compete For $55 Million In Halloween Spending

Sep 20, 2019 3:34:27 PM / by Larry Julius

Las Vegas Advertising HalloweenBased on information from the National Retail Foundation, Las Vegas consumers will be spending $55 million on Halloween this year. 

Typically, 80% of all Halloween shopping, according to the NRF, will occur between now and October 16.  The remaining dollars will be spent in the last 14 days leading up to the holiday.

Nearly 53% of consumers in Clark County are expected to participate in Halloween this year, each spending, on average, about $86.  This money will go towards the purchase of candy, decorations, costumes, pumpkins, and greeting cards.

Almost every type of small business in Las Vegas enjoys a taste of this spending. This includes hardware stores, convenience stores, craft stores, fabric stores, thrift stores, florists, card stores, consignment shops, haunted houses, home decor store, bakeries, and, of course, candy stores.

To claim a significant share of this Halloween cash will require local small business owners to advertise.  The key to successful advertising is reaching as many Halloween shoppers as possible over the next four weeks.

According to the NRF, the bulk of holiday dollars will be spent by adults 25-54.  No other local advertising medium reaches more of these consumers than Las Vegas radio.

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Last week, for instance, 91% of all 25-54-year-old consumers tuned-in to a Las Vegas radio station. This is significantly more than watched local TV; read a local newspaper; signed-in to Facebook; or streamed audio from Pandora and Spotify.

Advertise In Las Vegas Media Reach Adults 25-54

It should come as no shock to most to business owners, but the bulk of Halloween spending happens in households with children under 17. In the Las Vegas area, there are 176,800 potential trick-or-treaters, also-known-as children 6-11 year olds.  Las Vegas radio is the most effective way to reach their parents.

Advertise In Las Vegas Media Reach By Number of Children In Household

According to the NRF, the fastest segment of Halloween spending is among pet owners.  Twenty percent of holiday consumers will be purchasing costumes for Fido and Fluffy. This is up from 16% last year.  Radio, once again, is the best way for Las Vegas businesses to reach people with pets at home.

Advertise To Pet Owners In Las Vegas

The most popular pet costumes are Pumpkins (11.2%), Hot Dogs (7.4%), and Bumble Bees (4.9%).

“The economy is good and consumer confidence is high, so families are ready to spend on Halloween this year,” NRF President and CEO Matthew Shay says. “Retailers are stocking up to supply children, pets and adults with their favorite decorations, candy and costumes for the season.”

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Topics: radio advertising, las vegas radio stations, advertising in las vegas, best way to advertise in las vegas, retail, store traffic, halloween, holiday

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