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Advertise On Las Vegas Radio? 5 Things Business Owners Get Wrong

Dec 30, 2021 2:40:36 PM / by Larry Julius

To ensure success, every Nevada business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Las Vegas radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Las Vegas radio, here are the top five things many local business owners get wrong.

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Topics radio advertising, las vegas radio stations, radio endorsements, effective radio advertising, radio commercials, satellite radio, advertise on radio, writing radio commercials, radio history, radio listening, advertising on radio, radio formats, radio listeners, car radio, who listens to radio, las vegas radio

What Las Vegas Consumers Need To Know Now About Your Small Business

Aug 12, 2020 11:13:29 AM / by Larry Julius

There is good news for Las Vegas retailers and restaurants.

As a result of the pandemic, one-third of consumers indicate they will pay a premium for local brands and products, according to a recent study by Ernst & Young

However, before consumers will buy from a local business in Henderson, North Las Vegas, Summerlin, or any town in-between, they must know they can do so without risking their health.

Advertising is the only practical way to let Clark County shoppers and diners know about the precautions and practices your small business has taken to reduce potential health threats.

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Topics small business advertising, small business owner, las vegas small business owner, best way to advertise in las vegas, effective radio advertising, radio commercials, restaurant, restaurant marketing, restaurant advertising, retail, best way to advertise, small business, retail sales, retail stores, retailer, small business marketing, writing radio commercials, effective advertising

Advertising On Las Vegas Radio: What Consumers Want To Hear

Jul 16, 2020 5:13:40 PM / by Larry Julius

If you were one of the 1.5 million adults who tuned-in to a Las Vegas radio station last week, then no doubt you heard multiple commercials that included phrases like 'troubling times', 'uncertain times', 'unprecedented times', 'new normal', and 'we're in this together'. 

In March, as the pandemic began to disrupt consumers' lives, using these phrases was a powerful way for Clark County small business owners to acknowledge the severity of the crisis and to exhibit empathy. But 120 days later, these words have become cliche and have lost potency.

A cliche, says the Oxford Dictionary, is "a phrase or opinion that is overused and betrays a lack of original thought." 

According to the Writing Center at The University of North Carolina, the dependence on cliches could create a harmful perception of a business that uses them. For instance, these overused phrases can make an advertiser's message seem boring. They can be perceived as vague. They can be interpreted to be a sign of laziness. They can also result in a lack of credibility. 

The words a Las Vegas small business chooses for its advertising will have the most significant effect on sales. That's why eliminating cliches is critical.

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Topics small business advertising, small business owner, radio advertising, las vegas small business owner, effective radio advertising, radio commercials, copywriting, commercial length, small business, advertise on radio, small business marketing, writing radio commercials, effective advertising, scripts, creative

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