There are two reasons why advertising on Las Vegas radio stations is more effective than advertising on TV.
The first reason is reach. In a study conducted by Nielsen, the number of consumers who are exposed to a commercial contributes profoundly to the number of sales it will create. This is discussed in depth in the free eBook, "Seven Steps For Advertising Successfully In Las Vegas."
Among all media available to local business owners, Las Vegas radio offers the biggest reach.
The second reason why radio advertising is so powerful has been revealed in a new study Mindshare, an advertising agency that buys media for some of the most successful companies in the world including General Mills, Nestlé, Domino's, IBM, Rolex, and John Deere.
According to AdWeek, the Mindshare study used brain activity detected from electroencephalograms (EEGS) and galvanic skin response technology (which measures changes in sweat gland activity) to get a deeper sense of how advertising resonates with people.The Mindshare study indicates that when a brand tells a story using audio media, it elicits a 21% higher emotional intensity than the same story told using visual media.