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Advertising In Las Vegas: Options For Small Business Owners

Sep 13, 2019 4:01:53 PM / by Larry Julius

Advertising is critical to the success of every Las Vegas small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Las Vegas radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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Topics reach, television advertising, las vegas small business owner, best way to advertise in las vegas, advertise on las vegas TV, effective radio advertising, social media advertising, newspaper advertising, retail

What Is The Best Way To Advertise In Las Vegas?

Aug 14, 2019 12:30:00 PM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in Clark County is on Las Vegas radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the valley are are expected to spend at least $39 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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Topics small business advertising, small business owner, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, best way to advertise in las vegas, advertise on las vegas TV, twitter, social media advertising, facebook, instagram

How To Advertise To Las Vegas Moms

Jul 1, 2019 5:02:00 PM / by Larry Julius

 

Advertising on Las Vegas radio stations is the best way for local small business owners to reach the lucrative, local mother market.  Here's why.

Las Vegas consumers will spend $39 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 371,000 mothers with children under the age of 17 at home.

Las Vegas small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

  • 48% more likely to take a family vacation
  • 25% more likely to purchase a car or truck
  • 80% more likely to buy furniture
  • 86% more likely to purchase a major appliance
  • 17% more likely to buy a mattress
  • 147% more likely to buy a new house/condo
  • 165% more likely to purchase a boat
  • 25%% more likely to buy carpeting/floor coverings
  • 58% more likely to move
  • 39% more likely to look for a new job
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Topics small business advertising, small business owner, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas tv advertising, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, advertise on las vegas TV, effective radio advertising, radio commercials, advertise to women, advertise to mothers, advertise to working women

Why Advertising On Las Vegas Radio Is More Effective Than TV

Jun 20, 2019 5:17:00 PM / by Larry Julius

There are two reasons why advertising on Las Vegas radio stations is more effective than advertising on TV.

The first reason is reach.  In a study conducted by Nielsen, the number of consumers who are exposed to a commercial contributes profoundly to the number of sales it will create.  This is discussed in depth in the free eBook, "Seven Steps For Advertising Successfully In Las Vegas."

Among all media available to local business owners, Las Vegas radio offers the biggest reach.

The second reason why radio advertising is so powerful has been revealed in a new study Mindshare, an advertising agency that buys media for some of the most successful companies in the world including General Mills, Nestlé, Domino's, IBM, Rolex, and John Deere.

According to AdWeek, the Mindshare study used brain activity detected from electroencephalograms (EEGS) and galvanic skin response technology (which measures changes in sweat gland activity) to get a deeper sense of how advertising resonates with people.The Mindshare study indicates that when a brand tells a story using audio media, it elicits a 21% higher emotional intensity than the same story told using visual media.

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Topics small business advertising, small business owner, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas tv advertising, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, advertise on las vegas TV

Do Teens Listen To Las Vegas Radio Stations? Yes!

Jun 10, 2019 4:03:00 PM / by Larry Julius

Marketers call them Generation Z.  Las Vegas small business owners call them teenagers.  Whatever 12-17 years old are called, they live in homes cluttered with video games, smartphones, and tablets. They have easy access to Snapchat, YouTube, Instagram, and hundreds of other apps their parents have never heard of.

What may come as a surprise to many local business owners, despite an over-abundance of options, Las Vegas radio stations dominate teenagers' media consumption.

Last week, according to Nielsen, 147,100 teens tuned-in to Las Vegas radio. On average, each of these 12-17 year olds spent 90 minutes per day listening.

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Topics reach, small business advertising, small business owner, television advertising, radio advertising, millennials, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas tv advertising, las vegas small business owner, las vegas business owner, generation z

TV Advertising In Las Vegas: Viewership Is Cratering

May 28, 2019 7:00:00 PM / by Larry Julius

For most of my lifetime, television advertising was considered the "gold standard" of marketing. For a Las Vegas small business owner craving massive reach, TV used to be the medium of choice.

Over the past few years, however, advertising on Las Vegas radio has become the dominant medium for achieving reach as television audiences dramatically erode.

Take last week for example. Almost 1,502,898 adult consumers tuned-in to their favorite Las Vegas radio stations. This is significantly more than watched local TV, read a local newspaper, or logged-on to a streaming media site like Pandora and Spotify.

 

For the past 40 years, Las Vegas radio has reached more than 90% of all consumers. But, look what has happened to TV's audience.

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Topics automotive, return on investment, roi, small business advertising, small business owner, legal, television advertising, radio advertising, lawyers, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas tv advertising, las vegas small business owner, las vegas business owner

Las Vegas Radio Stations: Fastest Path To Consumers' Brains

May 21, 2019 4:00:00 PM / by Larry Julius

Advertising on Las Vegas radio stations is processed by the brain five-times faster than visual advertising.  This is awesome news for local business owners who depend on radio to market their goods and services.

Las Vegas consumers will recognize the first few notes of Jingle Bells five times faster than they can identify a picture of Santa Claus.  That's because it takes the human brain 5/100th of a second to process sound.  On the other hand, it takes a full quarter of a second to process visual stimuli.

This difference in processing time may seem inconsequential. But, for Las Vegas small business owners who is fighting to inject their advertising messages into the mind of consumers, that .20-second gap can be the difference between success and failure.

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Topics automotive, frequency, roi, small business advertising, small business owner, real estate, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in las vegas

Combining Radio & TV Advertising Creates Clients For Vegas Law Firm

May 1, 2019 3:03:09 PM / by Larry Julius

If you were one of the 1,502,898 adults who tuned-in to a Las Vegas radio station last week, you probably heard a commercial for the Panda Law Firm (aka Peters & Associates).

"Advertising on Las Vegas radio stations has been an integral part of the firm's growth," says Scott Chatley who has been handling the marketing for Panda law since 2010. "We bought our first radio commercial in 2011 and have been on the air ever since."

Market research affirms Mr. Chatley's use of radio advertising to expand the firm's caseload.

Each week, Las Vegas radio stations reach significantly more local consumers who are likely to hire an attorney than are reached by local TV, local newspapers, or streaming audio sites such as Pandora and Spotify.

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Topics reach, frequency, return on investment, roi, legal, television advertising, radio advertising, lawyers

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