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Best Way To Reach Likely Voters in 2022: Advertise On Las Vegas Radio

Feb 11, 2022 5:57:15 PM / by Larry Julius

No matter which Las Vegas television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on KSNV, KVUU, KLAS, KTNV, or KLVX the most effective way to reach likely voters in the Las Vegas area? Or is advertising on cable channels provided by COX, DISH, and DirecTV. the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Las Vegas radio.

Every week, 890,000 likely voters will listen to Las Vegas radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

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Topics television advertising, radio advertising, political advertising, likely voters, best way to advertise, cox cable, cable TV, voters, registered voters, political rates, political rate card, local television, republican voters, democratic voters, independent voters

Political Advertising On Las Vegas Radio Sways Voters

Jul 7, 2020 4:00:33 PM / by Larry Julius

There are 1,335,816 registered voters in Clark County.

According to Nielsen, Las Vegas radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

To be elected, however, requires candidates for every office to share their message with those who are not only registered but who are likely to vote.  Advertising on Las Vegas radio will reach, by far, the most voters who can be counted on to show up on election day.

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Topics radio advertising, political advertising, issue advertising, likely voters, best way to advertise, advertise on radio, election advertising, voters, registered voters, political rates, political rate card

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