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Real Estate Advertising in Las Vegas: Starter Home Sales Are Thriving

Jun 26, 2020 10:58:07 AM / by Larry Julius

From Boulder City to Pahrump (and every point in between), Las Vegas area real estate agents see a robust, post-pandemic market shaping up. Home sales are being driven by record low-interest rates.

The average rate for a 30-year fixed rate in June is 3.17%, according to Freddie Mac. This is down from 3.99% June of last year. That difference could save a Nevada home buyer close to $30,000 over the term of a loan.

Data from the Federal Reserve indicates that one of the fast-growing segments of the current real estate market is starter homes. Sales in May for these modest price houses have risen above pre-COVID-19 levels and have hit a three year high.

Feuling the starter home market is demand from millennials. This generation now comprises 37% of all home buyers, says the National Association of Realtors Research Group.

To claim a large share of the market for starter homes, local real estate agents will need to advertise to attract these buyers.  By almost any metric, advertising on Las Vegas radio is the best way to reach millennials planning to buy a house, condo, or co-op over the next year.

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Topics small business owner, real estate, radio advertising, best way to advertise, small business, home buyers, Mortgage, mortgage rates, home sellers, advertise on radio, real estate agent

Why Las Vegas Real Estate Agents Need To Advertise Now

May 22, 2020 3:59:24 PM / by Larry Julius

Type "LAS VEGAS REAL ESTATE AGENTS" into Google. In slightly over a half-second, the search will deliver 25,700,000 results. Similar searches for Henderson, Winchester, Paradise, and Spring Valley produce a proportional number of returns.

Despite the economic hardships imposed by the Coronavirus crisis on Clark County consumers, the demand for real estate is booming. 

The Wall Street Journal published a trend yesterday indicating that mortgage applications for purchase a home have achieved levels equal to last year.

According to redfin.com, home buying demand is 16.5% higher now than it was pre-COVID-19 on a seasonally adjusted basis.

Redfin attributes this explosive growth in real estate shoppers to two factors, including record-low mortgage rates. The other primary driver is a migration trend from expensive metropolitan areas as buyers hunt for more space at lower prices.

To capture a larger share of the robust market, local real estate agents need to stand apart from the millions of Google results.  Advertising on Las Vegas radio will help accomplish this.  Here's why.

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Topics small business owner, real estate, television advertising, radio advertising, las vegas small business owner, online advertising, best way to advertise, small business, home buyers, streaming audio, pay-TV, home sellers

Why Las Vegas Mortgage Lenders And Brokers Need To Advertise Now

Mar 6, 2020 4:54:41 PM / by Larry Julius

There are 906,300 consumers in Clark County who own their own home. 

According to Zillow, more than 60% of homeowners carry a mortgage. A record number of owners are considering refinancing  now, which means millions of dollars in fees for local lenders and brokers are up for grabs.

Why the sudden urgency for Las Vegas homeowners to refinance their mortgages?

According to The Federal Home Loan Mortgage Corporation (aka, Freddie Mac), "The average 30-year fixed-rate mortgage hit a record 3.29% this week, the lowest level in its nearly 50-year history."

"Meanwhile, mortgage applications increased 10 percent last week from one year ago and show no signs of slowing down. Given these strong indicators in rates and sales, as well as recent increases in new construction, it’s clear the housing market continues to be a positive force for the broader economy."

If a consumer Googles 'refinance my mortgage in Las Vegas, more than 7.2 million results come back, So, to set themselves apart, lenders and brokers will need to advertise.  By, any key metric, advertising on local radio is the best way to reach area homeowners.

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Topics real estate, radio advertising, best way to advertise, consumer spending, financial planners, home improvement, home buyers, home owners, Mortgage, mortgage rates, refinance, mortgage broker, financial services, home values

Advertise To Furniture Shoppers In Las Vegas

Jan 16, 2020 1:11:00 PM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Las Vegas furniture stores.

In 2019, local consumers in Clark County spent $950,000,000 on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a Las Vegas small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics furniture, small business owner, real estate, television advertising, radio advertising, social media advertising, newspaper advertising, consumer spending, facebook advertising, small business, home buyers

Las Vegas Radio Stations: Fastest Path To Consumers' Brains

May 21, 2019 4:00:00 PM / by Larry Julius

Advertising on Las Vegas radio stations is processed by the brain five-times faster than visual advertising.  This is awesome news for local business owners who depend on radio to market their goods and services.

Las Vegas consumers will recognize the first few notes of Jingle Bells five times faster than they can identify a picture of Santa Claus.  That's because it takes the human brain 5/100th of a second to process sound.  On the other hand, it takes a full quarter of a second to process visual stimuli.

This difference in processing time may seem inconsequential. But, for Las Vegas small business owners who is fighting to inject their advertising messages into the mind of consumers, that .20-second gap can be the difference between success and failure.

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Topics automotive, frequency, roi, small business advertising, small business owner, real estate, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in las vegas

Meet 5 Successful Small Business Owners Who Advertise on Vegas Radio

May 7, 2019 10:41:00 AM / by Larry Julius

On November 1, 1940, KENO signed on as the first radio station in Las Vegas, Nevada. Since then, local business owners have depended on radio advertising to successfully market their goods and service.

Using any advertising metric, despite the inundation of new media options, radio remains the most potent medium for fulfilling the marketing objectives of Las Vegas area business owners of every size.

In the age of all things digital, is advertising on Las Vegas radio still effective? Meet five local small business owners who say, YES!

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Topics automotive, return on investment, roi, mattreess, small business advertising, real estate, radio advertising, lawyers, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas

Las Vegas Small Business Owner Hits Home Run With Radio Advertising

Apr 26, 2019 7:41:16 AM / by Larry Julius

If you were one of the 1,502,898 adult consumers who tuned-in to a Las Vegas radio station last week, then you, no doubt, heard Aaron Taylor. You know, 'The Real Estate Guy'.

"Radio, by far, is my biggest source of advertising," says Mr. Taylor. "We have sold more homes and made more money since I started advertising on the radio than I have at any other time before then."

Mr. Taylor had been a very successful real estate agent prior to advertising on Las Vegas radio stations. He established O48 Realty in 2003 and quickly expanded to 116 agents.

"In 2008, I lost everything," says Mr. Taylor. "When the real estate crash happened, I wasn't prepared. The company's expenses were far greater than what little money was coming in."

"I needed a home run to turn the business around. A base hit would not do," says Mr. Taylor, who is very fond of sports analogies. "Advertising on Las Vegas radio was a home run."

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Topics return on investment, roi, small business advertising, small business owner, real estate

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