In 1930, when KGIX-AM became the first radio station in Las Vegas, many considered the medium a fad. Even in 1937, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".
Las Vegas radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo. More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.
As the Coronavirus pandemic rolls over into a second year, Las Vegas radio has hung tough and not ceded its ground despite listener's shifting lifestyles. This is crucial news for local small business owners who depend on local stations to market their goods and services.