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Advertise in Las Vegas: How Local Consumers Use The Internet?

Feb 26, 2021 2:00:46 PM / by Larry Julius

Las Vegas area business owners are expected to invest $473-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 96% of adult consumers in the Las Vegas area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-four percent of Las Vegas adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business advertising, small business owner, advertise in las vegas, las vegas small business owner, online advertising, internet advertising, digital advertising, twitter, social media advertising, facebook, instagram, facebook advertising, small business, small business marketing, OTT, CTV, svod, avod, online shopping

Is Advertising On Twitter Right For Las Vegas Small Business Owners?

Jan 12, 2021 1:27:25 PM / by Larry Julius

How important is Twitter to Clark County consumers? Yesterday, for instance, the social media platform was mentioned in at least ten articles published by the Las Vegas Review-Journal yesterday.  Almost every local TV newscast included references to the site as well.

Twitter's outsized presence in the news, however, is enormously disproportional to the importance of the micro-blogging app in the life of Las Vegas's consumers.

According to Nielsen, only about 13% of adults in Las Vegas use Twitter during the course of a month. This is minuscule compared to other social media platforms like Instagram and Facebook.

Twitter offers 20 different options that Las Vegas small business owners can utilize to market their goods and services to local consumers.  The platform's minimal reach, however, can hamper the success of any advertising campaign.

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Topics small business advertising, small business owner, radio advertising, las vegas small business owner, twitter, social media advertising, facebook, instagram, best way to advertise, facebook advertising, small business, social media, small business marketing

Does Social Media Work For Las Vegas Retailers?

Mar 13, 2020 6:09:30 PM / by Larry Julius

Las Vegas retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 1.2 million Clark County adults use Facebook, Instagram, or Twitter. This equates to 70% of consumers.  This reach is rather anemic compared to Las Vegas radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Las Vegas radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics reach, small business owner, radio advertising, twitter, social media advertising, facebook, instagram, retail, best way to advertise, facebook advertising, small business, retail sales, retail stores, retailer, engagement

What Is The Best Way To Advertise In Las Vegas?

Aug 14, 2019 12:30:00 PM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in Clark County is on Las Vegas radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the valley are are expected to spend at least $39 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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Topics small business advertising, small business owner, television advertising, radio advertising, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, best way to advertise in las vegas, advertise on las vegas TV, twitter, social media advertising, facebook, instagram

Social Media Advertising vs. Las Vegas Radio

Aug 12, 2019 11:02:00 AM / by Larry Julius

The first radio station in Las Vegas went on-the-air in 1940.  Sixty-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, and Snapchat, Pinterest, Reddit, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Las Vegas business owners began to experiment with advertising.

By every key advertising metric, though, Las Vegas radio remains the best choice for a small business to market their goods and services. Here's why.

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Topics small business advertising, small business owner, las vegas radio stations, advertise in las vegas, advertising in vegas, advertising in las vegas, las vegas small business owner, las vegas business owner, best way to advertise in las vegas, online advertising, internet advertising, digital advertising, twitter, social media advertising, facebook, instagram

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