Las Vegas consumers will spend $39 billion on goods and services over the next year. To claim a significant portion of those expenditures, small business owners need to be at the top of customers' minds when it comes time to buy.

Since 1940, when KENO became the first radio station in Las Vegas, thousands of business owners knew, intuitively, that advertising on the medium was a potent way to be remembered when a purchase was imminent. 

Now there is proof that radio advertising creates the brand awareness necessary to drive sales.

There are many ways for local small business owners to advertise. Options include local newspapers, local magazines, local television, and online. But to achieve the “3-Rs” of advertising success each, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Las Vegas radio.

"Radio, by far, is my biggest source of advertising," says Aaron Taylor, (aka The Real Estate Guy). "We have sold more homes and made more money since I started advertising on the radio than I have at any other time before then."

"After our first year on the radio," says Mr. Taylor, "we had gone from selling 50 homes a year to 300." By any measure, a home run."

Some of the bravest people in Las Vegas are small business owners.  These hearty entrepreneurs invest their passion, their hope, their time, and, of course, their money despite the odds.

According to the Small Business Administration (SBA), the good news is that 80% of small businesses make it through the first year. After that, though, only about half will make it to their fifth anniversary. Even fewer, 33% will keep their doors open for ten years.

CBInsights performed an analysis to determine the top ten reasons small business owners fail.  I have included the entire list. But, of particular importance, is reason #8, "poor marketing". This subject will be discussed in more detail because this is where advertising on Las Vegas radio stations can help business owners not to fail.

For most of my lifetime, television advertising was considered the "gold standard" of marketing. For a Las Vegas small business owner craving massive reach, TV used to be the medium of choice.

Over the past few years, however, advertising on Las Vegas radio has become the dominant medium for achieving reach as television audiences dramatically erode.

Take last week for example. Almost 1,502,898 adult consumers tuned-in to their favorite Las Vegas radio stations. This is significantly more than watched local TV, read a local newspaper, or logged-on to a streaming media site like Pandora and Spotify.

 

For the past 40 years, Las Vegas radio has reached more than 90% of all consumers. But, look what has happened to TV's audience.