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Political Advertising: How To Reach Likely Voters In Clark County

Aug 30, 2019 9:45:00 AM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In Las Vegas, the most potent way to reach voters is on local radio.

Last week, for instance, 88% of all registered voters in Clark County tuned-in to a Las Vegas radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

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