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Advertising In Las Vegas: Top 5 Articles From 2020

Dec 8, 2020 5:18:50 PM / by Larry Julius

As the pandemic rages on, advertising is no longer a luxury for the 69,000 small businesses in the Las Vegas-Henderson-Paradise, NV Metroarea .  Advertising has become a tool for survival.
 
As cash becomes precious, though, Clark County small business owners and retailers need to ensure that every dollar spent  on advertising has a significant effect on sales.
 
To make the best advertising choices, thousands of local business owners have sought advice and direction from www.AdvertiseInLasVegas.com.  Here is a recap of the top 5 articles read on the site during 2020.
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Topics small business advertising, small business owner, television advertising, radio advertising, las vegas small business owner, effective radio advertising, newspaper advertising, small business, television, pay-TV, cox cable, cable TV, small business marketing, OTT, CTV, las vegas review-journal, svod, avod, 2020

Newspaper Advertising In Las Vegas: Advice For Small Business Owners

Oct 14, 2020 5:13:17 PM / by Larry Julius

Las Vegas area business owners are expected to spend $39 million on newspaper advertising in 2020. This will be 49% fewer dollars than were spent in 2019, according to a study by Borrell Associates, a company that analyzes local media expenditures across the country.

Of course, the pandemic is part of the reason advertising revenues have plummeted at Las Vegas newspapers. But, the more significant factor is the sustained erosion of readership.

For example, between October 2017 and March 2019, the Monday-Saturday circulation of the Las Vegas Review-Journal has decreased by 22%. The Sunday edition suffered a 17% decrease.

Among all advertising media available to small business owners, newspaper's ability to reach adult consumers now lags significantly behind Las Vegas radio, cable, broadcast TV, and social media.

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Topics small business advertising, small business owner, las vegas small business owner, newspaper advertising, best way to advertise, small business, small business marketing, las vegas review-journal

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