Marketers call them Generation Z.  Las Vegas small business owners call them teenagers.  Whatever 12-17 years old are called, they live in homes cluttered with video games, smartphones, and tablets. They have easy access to Snapchat, YouTube, Instagram, and hundreds of other apps their parents have never heard of.

What may come as a surprise to many local business owners, despite an over-abundance of options, Las Vegas radio stations dominate teenagers' media consumption.

Last week, according to Nielsen, 147,100 teens tuned-in to Las Vegas radio. On average, each of these 12-17 year olds spent 90 minutes per day listening.