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Advertising In Las Vegas: Reaching Female Consumers

Feb 10, 2021 2:11:57 PM / by Larry Julius

There are 908,100 adult women in the Las Vegas area. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $33.2 billion and $37.9 billion this year.

Overall, according to the Bureau of Labor Statistics and the US Census Bureau:

  • Single women across all income brackets spend, on average, $34,817 on goods and service
  • Working married women contribute over a third of their families’ incomes
  • Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981.

Furthermore, according to research published by Forbes:

  • The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).
  • Women are 50% more likely than men to regularly watch online how-to videos.
  • 94% of women between the ages of 15-35 spend over an hour per day shopping online.
  • 70% of travel consumers are women.
  • 85% of women say that if they like a brand, they will remain loyal to it.

For Las Vegas small business owners to successfully capture a meaningful share of the local female economy requires advertising.

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The SHEconomy: Is Your Las Vegas Business Marketing To Single Women?

Oct 4, 2019 4:34:00 PM / by Larry Julius

Last week, according to Nielsen, 365,811 single, adult women tuned-in to a Las Vegas radio station.  This is 89% of every consumer who fits this description.

Why should Clark County small business owners take note of this demographic? A study by investment bank Morgan Stanley finds 41% of working-age women are single. That number is expected to increase to 45% over the next ten years.

The study, called 'Growth of the SHEconomy', indicates that single women outspend the average household in many retail categories. Remarkably, says, Erica Sweeney of MarketingDive, "Women purchase more than half of products traditionally considered 'male' including autos, home improvement products, and consumer electronics."

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Topics small business owner, las vegas radio stations, advertising in las vegas, las vegas small business owner, best way to advertise in las vegas, sheconomy, marketing to women, single women

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