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The SHEconomy: Is Your Las Vegas Business Marketing To Single Women?

Oct 4, 2019 4:34:00 PM / by Larry Julius

Last week, according to Nielsen, 365,811 single, adult women tuned-in to a Las Vegas radio station.  This is 89% of every consumer who fits this description.

Why should Clark County small business owners take note of this demographic? A study by investment bank Morgan Stanley finds 41% of working-age women are single. That number is expected to increase to 45% over the next ten years.

The study, called 'Growth of the SHEconomy', indicates that single women outspend the average household in many retail categories. Remarkably, says, Erica Sweeney of MarketingDive, "Women purchase more than half of products traditionally considered 'male' including autos, home improvement products, and consumer electronics."

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Topics small business owner, las vegas radio stations, advertising in las vegas, las vegas small business owner, best way to advertise in las vegas, sheconomy, marketing to women, single women

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