Advertise In Vegas Advertise In Vegas

Advertise In Las Vegas: Who's Watching The Local TV Stations?

Dec 22, 2021 10:37:25 AM / by Larry Julius

It wasn't too long ago when advertising on Las Vegas television stations was considered the gold standard for marketing by local business owners. But over the past few years, the number of viewers reached by KSNV, KVUU, KLAS, KTNV, and KLVX has plummeted. In all, only 71% of adult consumers now tune-in to at least one of these channels during the week, according to Nielsen.

The consumption of video content isn't diminishing among Nevada consumers. What has changed, though, is how they are watching it.

In November, according to Nielsen, the share of time watching broadcast television has fallen behind other video options including cable programing and internet-delivered choices such as Netflix, Hulu, Disney+, and hundreds of other streaming networks.

Read More

0 Comments Click here to read/write comments

Topics television advertising, las vegas tv advertising, advertise on las vegas TV, television, pay-TV, cox cable, cable TV, direcTV, satellite TV, Streaming Video, OTT, CTV, svod, avod, streaming media, streaming TV, local television

Advertising On Las Vegas Radio Reaches Cable-TV's Cord Cutters

Jul 30, 2020 5:48:41 PM / by Larry Julius

More than one-third of Clark County households are 'cord-cutters' or 'cord-nevers'. This means, they have fired their cable or satellite television providers or never subscribed at all. Instead, these consumers are choosing to find their video entertainment elsewhere.

The number of local homes that subscribe to pay-TV services began plummeting in 2013. New technologies has allowed viewers to bypass cable and satellite for more compelling content at lower prices. These cord-cutters now depend on services like Netflix, Hulu, Disney+, and Amazon Prime to fill their multiple screens.

For many years, Nevada small business owners have been investing a significant portion of their advertising budgets into cable-TV.  The medium had proven to be a low-cost, high-reach alternative to buying commercial on over-the-air television stations. 

Now, because of cord-cutting, there are 611,000 adult consumers in Las Vegas with unconnected TVs. This profoundly diminishes the value proposition of advertising with local cable systems.

There is a powerful and affordable solution, however, for small business owners to reach both the diminishing cable audience and the expanding number of cord-cutters.

Read More

0 Comments Click here to read/write comments

Topics small business advertising, small business owner, television advertising, radio advertising, las vegas small business owner, advertise on las vegas TV, effective radio advertising, best way to advertise, small business, television, pay-TV, cox cable, cable TV, advertise on radio, small business marketing, cord-cutter, cord-never, satellite TV

Receive Great Advertising Advice Direct To Your Inbox...

Advertise On Las Vegas Radio

Recent Posts

Our Social Media